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Business development manager

Cardiff
Hunter Hughes
Business development manager
Posted: 12 April
Offer description

EdTech Sales Executive – Apprenticeship Platforms (Higher Education)


Location: UK (Hybrid/Remote)

Salary: £45,000 - £50,000 + 30% Bonus + benefits


The Opportunity

We’re looking for a driven, consultative Sales Executive to join a fast-growing EdTech company transforming how universities deliver and scale apprenticeship programmes. You’ll play a key role in expanding our footprint across higher education institutions, helping them adopt innovative digital platforms that improve learner outcomes, streamline compliance, and unlock new revenue streams.


The Role

You’ll own the full sales cycle—from prospecting to close—working with senior stakeholders across universities and colleges. This is a strategic, high-impact role suited to someone who understands the nuances of the higher education landscape and thrives in solution-based selling.


Key Responsibilities

* Identify, engage, and win new business across UK higher education institutions
* Build relationships with decision-makers (e.g. Heads of Apprenticeships, Pro Vice-Chancellors, Registry, IT leaders)
* Deliver tailored product demonstrations and articulate clear ROI
* Manage complex, multi-stakeholder sales cycles
* Respond to tenders and procurement processes
* Collaborate with marketing and product teams to refine messaging and go-to-market strategy
* Maintain accurate pipeline forecasting and CRM management


What We’re Looking For

* Proven B2B sales experience (ideally in EdTech, SaaS, or higher education solutions)
* Strong understanding of apprenticeships and/or the UK HE sector
* Track record of closing complex, consultative deals
* Excellent communication, presentation, and negotiation skills
* Self-starter mindset with a results-driven approach


Desirable

* Experience selling apprenticeship or compliance platforms
* Knowledge of ESFA requirements and funding rules
* Existing network within higher education


What’s in It for You

* Uncapped commission structure
* Opportunity to shape a high-growth EdTech business
* Flexible working environment
* Professional development and career progression
* Meaningful impact on the future of education and skills


Apply Now

If you’re passionate about education, technology, and making a real difference in how apprenticeships are delivered, we’d love to hear from you.

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