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Area sales manager

Wincanton
ABPAC
Area sales manager
€35,000 a year
Posted: 21h ago
Offer description

Covering either the South-East or South-West England territories within specified geographies; must live therein and be able to travel to our Wincanton, Somerset head‑office site periodically to support regional customer base and daily new business opportunities.


Company Overview

We are a leading provider of innovative and sustainable packaging solutions tailored for the bakery, food‑to‑go and food‑processing sectors. Our commitment to quality ensures that our packaging keeps products fresh, appealing and environmentally compliant. As part of our expansion, we seek a dynamic, results‑driven Business Development & Area Sales Manager to grow our market presence in a defined territory.


Role Overview

As a Business Development & Area Sales Manager, you will drive regional sales growth, build customer relationships and identify new business opportunities. Your ability to plan, communicate effectively and close deals will be essential to exceed sales targets.


Key Responsibilities

* Develop and implement a strategic sales plan to increase revenue and expand market share.
* Identify and engage key customers, including bakeries, cafés, pâtisseries, food processors and food‑to‑go businesses.
* Build and maintain strong partnerships with decision‑makers, providing tailored packaging solutions that meet their needs.
* Conduct regular sales visits, presentations and product demonstrations to highlight the benefits of our packaging solutions.
* Collaborate with marketing, product development and customer service teams to align strategies and enhance customer satisfaction.
* Monitor industry trends, competitor activities and market developments, providing valuable insights to the management team.
* Use CRM software through each stage of the sales process from new idea/prospect through to conversion and general day‑to‑day account management.
* Prepare detailed sales forecasts, reports and performance analytics using Power BI and relevant tools.
* Represent the company at trade shows, industry events and networking functions to increase brand visibility and generate leads.


Qualifications & Skills

* Preferred: Bachelor’s degree in Business Administration, Marketing or a related field.
* Preferred: Track record of successful sales experience, ideally within the packaging or related industry.
* Preferred: In‑depth knowledge of the bakery sector, including its trends, challenges and customer preferences.
* Essential: Exceptional communication and negotiation skills, with the ability to influence stakeholders at all levels.
* Essential: Self‑motivated and goal‑oriented, with a proactive approach to business development.
* Essential: Ability to work independently while contributing to a collaborative team environment in a fast‑paced setting.
* Essential: Proficiency in Microsoft Office suite and CRM software.
* Essential: Valid driver’s licence and willingness to travel.


What We Offer

* Competitive salary with commission‑based incentives.
* Travel allowance through expenses process.
* Opportunities for professional growth and career progression within a thriving industry.
* Supportive and team‑oriented work culture.


Seniority level

* Entry level


Employment type

* Full‑time


Job function

* Sales and Business Development


Industries

* Packaging and Containers Manufacturing

Join us and play a key role in shaping the future of packaging solutions!

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