Ecommerce Trading & Content Coordinator
Full-Time
Kingston-on-Thames
Purpose of the role:
Responsible for supporting the E-Commerce Trading Manager to deliver the sales plan for the season, through
ensuring the on time launch of products with quality images/copy and sufficient cross sales to drive AOV,
merchandising the site to optimise sales/conversion. Responsible for managing and updating the Crew Clothing
website on a regular basis to ensure the content is inspirational, relevant, engaging and supports the delivery of the
key KPIs. Ensures all content on the site is aligned with the Trading and Marketing Calendars, Retail windows and
Digital Marketing requirements.
Responsibilities:
* Support the E-Commerce Trading Manager in producing the weekly Monday trade pack, identifying reasons
for good/poor performance and suggesting potential actions to make the good better and to rectify poor
performing areas.
* Report on the weekly web and company bestsellers, ensuring they are all online.
* Communicate the number
of new lines launched the week before and any issues with late deliveries/missing digital assets meaning
stock is in the warehouse but the product(s) can’t go live.
* Using reports available communicate any areas of poor availability and report on no of options live on the
site each week by gender.
* Review stock levels on all product areas, ensuring out of stocks and sale lines
are removed from prime categories during non-promotional activity
* Use Google Analytics daily to monitor the website and product performance and identify key merchandising
and content requirements based on the data.
* Use the Marketing/Trading Calendars to understand the trading and content priorities and ensure products
are featured/merchandised accordingly.
* Awareness of key promotional activity, ensuring prices are actioned and accurate for launch of the event.
Highlight any risks to delivery.
Review of sale products to ensure they don’t impact full price product. Remove, hide or de-prioritise when
relevant.
* Support the E-Commerce Trading Manager and Digital Marketing Manager in recommending products for
emails and website content slots, ensuring categories are merchandised according to the product/category
focus.
* Work closely with merchandising and VM weekly asking for information on new launches. Identify product
opportunities, ensuring the website has sufficient stock to deliver the KPIs.
* Additional production and communication responsibilities.
Key skills & experience:
* High attention to detail
* Strong communication skills
* Excellent organisational skills
* Creative and commercial acumen
* Experience of working within a content management platform
* A flexible approach to meet the needs of the business
* Strong written English