Overview
We are easyJet – a FTSE listed, £multi-billion low‑cost airline that serves tens of millions of customers every single year. If you’re reading this, you have probably already been an easyJet customer, and you’ll know that there is no more iconic (or Orange!) travel brand in Europe.
We fly more than 1,207 routes, connecting 38 countries across Europe, and employ more than 18,000 colleagues. We’re on a mission to make low‑cost travel easy – and whatever your role here, you’ll connect millions of people to what they love using Europe’s best airline network, great value fares, and friendly service.
Are You a Fit?
- Have significant senior marketing experience across campaign planning and multi‑channel activation
- Enjoy launching new customer propositions
- Thrive in a fast‑paced, collaborative environment
- Are passionate about building customer engagement and loyalty
- Love using insight, creativity and commercial thinking to deliver impact
The Team
This is an exciting opportunity to join easyJet at a pivotal moment as we prepare to launch a new travel reward programme.
You’ll work across brand, media, PR, digital, analytics, local market teams and external agency partners to create a compelling customer proposition that strengthens engagement, drives loyalty and delivers long‑term commercial value.
The Role
As Senior Marketing Manager – Reward Programme, you’ll lead the marketing strategy for one of easyJet’s most exciting future propositions.
You’ll define the positioning of the programme, shape the go‑to‑market strategy and lead integrated launch and growth campaigns across paid, owned and earned channels. Working closely with teams across the business, you’ll help create a travel reward programme that is compelling for customers and commercially successful for easyJet.
Key Responsibilities
- Defining and evolving the strategic positioning of the travel reward programme in line with the easyJet brand
- Owning the end‑to‑end marketing strategy for launch and ongoing programme growth
- Developing integrated go‑to‑market plans across paid, owned and earned channels
- Leading the development of compelling creative campaigns and customer messaging
- Establishing clear measurement frameworks to track performance and optimise activity
- Partnering with media, analytics and trading teams to ensure campaigns are targeted and commercially effective
- Collaborating with local marketing teams to align reward programme activity with wider market and customer plans
- Working closely with PR and communications teams to support launch moments and earned media activity
- Leading cross‑functional and agency teams to deliver insight‑driven campaigns to a high creative standard
- Building strong stakeholder relationships and influencing at senior level across the organisation
Requirements
- Significant senior marketing experience across brand, campaign planning and multi‑channel marketing
- Experience launching or scaling customer propositions, products, partnerships or reward programmes
- Strong stakeholder management skills with the ability to influence and align cross‑functional teams
- Strong experience delivering integrated campaigns across paid, owned and earned channels
- Excellent commercial judgement and confidence using performance data and insight to shape decisions
- Strong creative judgement with the ability to balance customer, brand and commercial priorities
- Experience working within complex, matrixed and fast‑paced organisations
- A collaborative mindset with excellent communication and relationship‑building skills
Additional advantageous experience
- Experience within travel, retail, loyalty, subscription or financial services sectors
What You’ll Get in Return
- Up to 20% maximum bonus
- PMI
- 7% pension contributions
- Excellent staff travel benefits
- 25 days of annual leave + bank holidays
- Annual credit towards an easyJet holiday
- Various flexible benefits and extras
Practicalities
This is a full‑time position.
We support hybrid working and spend time together as a team in our Luton HQ offices.
Reasonable Adjustments
At easyJet, we are dedicated to fostering an inclusive workplace that reflects the diverse customers we serve across Europe. We welcome candidates from all backgrounds. If you require specific adjustments or support during the application or recruitment process, such as extra time for assessments or accessible interview locations, please contact us at ma.recruitment@easyjet.com. We are committed to providing reasonable adjustments throughout the recruitment process to ensure accessibility and accommodation.
Business Area
Customer & Marketing
