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Freelance Social Media Specialist (Sports), Liverpool
Client: OLBG
Location: Liverpool, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Views:
6
Posted:
31.05.2025
Expiry Date:
15.07.2025
Job Description:
Overview:
We are seeking a passionate and experienced Freelance Social Media Specialist to join OLBG. You will execute our social media strategy across platforms like Facebook, Instagram, X, YouTube, TikTok, and Reddit to boost engagement and growth. The role requires expertise in community management, content amplification, and a deep understanding of sports such as football, horse racing, and darts. Evening and weekend work is expected.
Who We Are:
OLBG is dedicated to helping bettors enhance their betting experience by building a knowledgeable community, sharing expertise, and providing valuable content from our community and ambassadors. We reach millions in the UK across various social platforms and have thousands of active members.
Key Responsibilities:
* Implement social media strategies to increase engagement and reach.
* Manage communities by responding to comments, messages, and mentions promptly.
* Identify opportunities for engagement and growth in the sports social media landscape.
* Encourage user-generated content and participation.
* Stay updated with social media trends and tools, integrating them into strategies.
* Collaborate with marketing, content, and design teams for aligned messaging.
* Monitor industry trends and competitors for innovation opportunities.
Who You Are:
* Proven experience in social media management and successful campaigns.
* Experience with advertising platforms like Meta Business Suite and Twitter/X Ads manager.
* Deep knowledge of football, horse racing, and darts, with broad sports familiarity.
* Success in growth strategies, content optimization, and audience targeting.
* Understanding of sports betting regulations and promotion of gambling content.
* Proficiency with social media tools, analytics, and scheduling software.
* Excellent communication skills and content creation ability.
* Strong analytical skills for data-driven decisions.
* Passion for social media trends and continuous learning.
* Ability to work in a fast-paced environment, managing multiple priorities.
* Self-motivated, autonomous, and a team player.
* Flexibility for weekend and evening work as needed.
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