About the Role The Head of Marketing will own, evolve and scale the full 360° marketing strategy for 4th & Reckless. This role is responsible for building an integrated marketing engine that drives brand heat and commercial performance in equal measure. From high-impact brand campaigns and cultural collaborations to ecommerce growth strategy, paid media performance and retail activations, you will ensure every touchpoint works cohesively to build desire, traffic and revenue. As a key member of the Senior Leadership Team, you will work closely with Creative, Design and Product teams to deliver a unified brand expression and commercially effective marketing ecosystem. This is a pivotal opportunity for a modern marketing leader who thrives at the intersection of creativity, culture, data and commerce. Your Responsibilities 360° Brand & Marketing Strategy · Develop and own the overarching 360° marketing strategy across brand, digital, retail and ecommerce. · Define brand positioning, messaging frameworks and seasonal campaign architecture in partnership with Creative and Design. · Build annual and quarterly marketing plans aligned to revenue targets, product drops and retail priorities. · Lead integrated campaign planning across owned, earned and paid channels. · Use cultural insights, customer data and competitive intelligence to shape forward-thinking brand direction. Digital & Ecommerce Marketing · Own ecommerce marketing strategy to drive traffic, conversion, AOV and customer lifetime value. · Oversee performance marketing including paid social, search, display and affiliate channels. · Lead CRM and retention strategy across email, SMS and loyalty initiatives. · Partner with Ecommerce to optimise onsite experience, launches and trading moments. · Ensure digital investment delivers measurable ROI and scalable growth. Social, Content & Community · Set the global social vision and content strategy across all platforms. · Build and nurture an engaged community through innovative storytelling and culturally relevant content. · Establish tone-of-voice and content standards that elevate the brand across channels. · Ensure content strategy supports both brand heat and commercial objectives. Influencer, Partnerships & Events · Lead influencer and creator strategy across all tiers, driving reach, credibility and conversion. · Oversee seeding, paid collaborations and long-term ambassador programmes. · Identify and secure culturally relevant partnerships and collaborations that elevate brand perception. · Own strategy and execution of brand events, activations and pop-ups to drive buzz and demand. Leadership & Commercial Ownership · Build and lead a high-performing, cross-functional marketing team across brand and performance disciplines. · Foster a culture of accountability, creativity, experimentation and data-led decision making. · Partner closely with Creative, Ecommerce, Retail and Product to ensure alignment between storytelling and sales. · Own and manage the full marketing budget, balancing brand investment with performance efficiency. · Define and track KPIs across brand awareness, engagement, traffic, conversion, revenue and retention. · Use analytics and customer insights to continuously optimise performance. · Report to SLT on brand health and commercial marketing effectiveness. Requirements Your Talent: · Significant experience in senior marketing leadership roles within fashion or lifestyle brands. · Proven experience delivering both brand-building campaigns and measurable ecommerce growth. · Strong understanding of performance marketing, CRM, digital trading and omnichannel strategy. · Deep knowledge of social culture, influencer ecosystems and content strategy. · Commercially astute with experience managing substantial budgets and driving ROI. · Experienced team leader with the ability to inspire, scale and structure high-performing teams. · Strong strategic thinker who balances creative ambition with data-driven decision making. · Confident communicator comfortable influencing at board and senior stakeholder level. · Thrives in a fast-paced, entrepreneurial and scaling brand environment. Benefits Birthday day off 25-day holiday Flexible hours Vibrant team 40% off staff discount Team socials Competitions Hybrid working - 4 days in the Altrincham office