About the Role
The Head of Marketing will own, evolve and scale the full 360° marketing strategy for 4th & Reckless. This role is responsible for building an integrated marketing engine that drives brand heat and commercial performance in equal measure. From high-impact brand campaigns and cultural collaborations to ecommerce growth strategy, paid media performance and retail activations, you will ensure every touchpoint works cohesively to build desire, traffic and revenue.
As a key member of the Senior Leadership Team, you will work closely with Creative, Design and Product teams to deliver a unified brand expression and commercially effective marketing ecosystem. This is a pivotal opportunity for a modern marketing leader who thrives at the intersection of creativity, culture, data and commerce.
Your Responsibilities
360° Brand & Marketing Strategy
· Develop and own the overarching 360° marketing strategy across brand, digital, retail and ecommerce.
· Define brand positioning, messaging frameworks and seasonal campaign architecture in partnership with Creative and Design.
· Build annual and quarterly marketing plans aligned to revenue targets, product drops and retail priorities.
· Lead integrated campaign planning across owned, earned and paid channels.
· Use cultural insights, customer data and competitive intelligence to shape forward-thinking brand direction.
Digital & Ecommerce Marketing
· Own ecommerce marketing strategy to drive traffic, conversion, AOV and customer lifetime value.
· Oversee performance marketing including paid social, search, display and affiliate channels.
· Lead CRM and retention strategy across email, SMS and loyalty initiatives.
· Partner with Ecommerce to optimise onsite experience, launches and trading moments.
· Ensure digital investment delivers measurable ROI and scalable growth.
Social, Content & Community
· Set the global social vision and content strategy across all platforms.
· Build and nurture an engaged community through innovative storytelling and culturally relevant content.
· Establish tone-of-voice and content standards that elevate the brand across channels.
· Ensure content strategy supports both brand heat and commercial objectives.
Influencer, Partnerships & Events
· Lead influencer and creator strategy across all tiers, driving reach, credibility and conversion.
· Oversee seeding, paid collaborations and long-term ambassador programmes.
· Identify and secure culturally relevant partnerships and collaborations that elevate brand perception.
· Own strategy and execution of brand events, activations and pop-ups to drive buzz and demand.
Leadership & Commercial Ownership
· Build and lead a high-performing, cross-functional marketing team across brand and performance disciplines.
· Foster a culture of accountability, creativity, experimentation and data-led decision making.
· Partner closely with Creative, Ecommerce, Retail and Product to ensure alignment between storytelling and sales.
· Own and manage the full marketing budget, balancing brand investment with performance efficiency.
· Define and track KPIs across brand awareness, engagement, traffic, conversion, revenue and retention.
· Use analytics and customer insights to continuously optimise performance.
· Report to SLT on brand health and commercial marketing effectiveness.
Requirements
Your Talent:
· Significant experience in senior marketing leadership roles within fashion or lifestyle brands.
· Proven experience delivering both brand-building campaigns and measurable ecommerce growth.
· Strong understanding of performance marketing, CRM, digital trading and omnichannel strategy.
· Deep knowledge of social culture, influencer ecosystems and content strategy.
· Commercially astute with experience managing substantial budgets and driving ROI.
· Experienced team leader with the ability to inspire, scale and structure high-performing teams.
· Strong strategic thinker who balances creative ambition with data-driven decision making.
· Confident communicator comfortable influencing at board and senior stakeholder level.
· Thrives in a fast-paced, entrepreneurial and scaling brand environment.
Benefits
* Birthday day off
* 25-day holiday
* Flexible hours
* Vibrant team
* 40% off staff discount
* Team socials
* Competitions
* Hybrid working - 4 days in the Altrincham office