Role Profile
CONTENT CREATOR / SOCIAL MEDIA SPECIALIST
Department: Marketing and Communications
Responsible to: Head of Communications
Salary: £25,500 – £27,000 per annum
Key Responsibilities
* Plan, shoot and edit high‑quality video content for Nottinghamshire CCC’s social, digital and marketing channels.
* Produce platform‑specific content for TikTok, Instagram, YouTube, X, Facebook and LinkedIn.
* Capture matchday, training, behind‑the‑scenes, player, fan, community and event content.
* Create fast‑turnaround edits during live matchdays and events.
* Film interviews, features, promotional content and sponsor‑related assets.
* Develop creative ideas for recurring video formats and content series.
* Maintain high standards of visual identity, tone of voice and brand consistency.
Social Media and Content Distribution
* Use a strong understanding of social media algorithms to optimise content for reach, engagement, watch time and shareability.
* Tailor content for each platform, recognising differences in audience behaviour, format, timing and tone.
* Monitor trends, platform changes and emerging formats relevant to sport and cricket audiences.
* Support the scheduling and publishing of content across club channels.
* Use analytics to assess content performance and make recommendations for improvement.
* Help identify opportunities to grow younger, more diverse and more digitally engaged audiences.
Matchday and Event Content
* Support content delivery across all event days at Trent Bridge.
* Capture live atmosphere, fan moments, player arrivals, warm‑ups, wickets, celebrations and behind‑the‑scenes content.
* Work at pace to deliver reactive content during key moments.
* Collaborate with media, commercial, ticketing, retail and community teams to support wider club objectives.
* Be available to work evenings, weekends and bank holidays in line with the cricket calendar.
Creative Development
* Contribute ideas for campaigns, launches, player announcements, ticket promotions and community storytelling.
* Stay informed about best practice in sports content, cricket media, creator culture and digital storytelling.
* Support photography, graphic and written content where required.
* Help maintain an organised content archive, including video files, project files and digital assets.
* Ensure content reflects the values, inclusivity and reputation of Nottinghamshire CCC and Trent Bridge.
Person Specification – Essential Skills and Experience
* Proven experience creating video content for social media, either professionally, freelance, in sport, media, entertainment or as a creator.
* Strong filming and editing skills, with the ability to produce polished short‑form video content.
* Confident using editing software.
* Strong understanding of social platforms.
* Knowledge of how social media algorithms influence content reach, including watch time, retention, engagement, hooks, trends and posting formats.
* Ability to shoot content using cameras, smartphones, microphones and basic lighting equipment.
* Excellent sense of storytelling and visual composition.
* Ability to work quickly and accurately in a live sport or event environment.
* Strong copywriting skills for captions, headlines and social posts.
* Good understanding of analytics and the ability to use data to improve content performance.
* Highly organised, with the ability to manage multiple projects and deadlines.
* Willingness to work evenings, weekends and matchdays as required.
Person Specification – Desirable Skills and Experience
* Experience working in sport, cricket, live events or a fast‑paced media environment.
* Knowledge of county cricket, The Hundred, women’s cricket and the wider cricket landscape.
* Experience using Adobe Creative Cloud, especially Premiere Pro, After Effects, Photoshop or Lightroom.
* Basic graphic design or motion graphics skills.
* Experience producing content for sponsors, partners or commercial campaigns.
* Photography skills.
* Understanding of YouTube optimisation, thumbnails, titles, descriptions and audience retention.
* Experience using social media management and analytics tools.
Person Specification – Personal Attributes
* Creative, curious and full of ideas.
* Calm under pressure, especially on matchdays and during live events.
* Digitally native, with a strong instinct for what will perform on social platforms.
* Passionate about sport, storytelling and audience growth.
* Proactive and willing to experiment with new formats.
* Professional, reliable and able to represent the club appropriately around players, staff, supporters and partners.
* Inclusive in approach, with an ability to create content that appeals to a broad range of audiences.
Key Performance Indicators
* Growth in reach, engagement and video views across key social platforms.
* Improvement in video watch time, completion rates and audience retention.
* Delivery of regular, high‑quality video content across club channels.
* Successful support of matchday, campaign and commercial content requirements.
* Development of new content formats that attract and retain audiences.
* Positive feedback from internal teams, players, supporters and partners.
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