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Senior b2b benefits marketing lead | growth & strategy

Leicester
Mattioli Woods
Marketing
Posted: 1 June
Offer description

This is a rare opportunity to own a marketing function end-to-end - building the strategy, shaping the proposition, running the campaigns, and seeing the direct commercial impact of your work.

Were looking for an experienced B2B Marketing Manager to take full ownership of how Mattioli Woods positions and grows its Employee Benefits business. Youll work at the intersection of marketing, sales and commercial strategy - partnering with a consultant-led team to generate leads, win clients and deepen existing relationships.

If youre a marketer who wants real autonomy, a clear brief and a direct line to revenue - this is it.


The marketing challenge:

Employee Benefits is a crowded, complex market. Employers have more choice than ever, but less time to evaluate it. The opportunity here is to cut through - building a clear, differentiated narrative for Mattioli Woods and turning it into campaigns, content and conversations that drive measurable growth.

You’ll own the full marketing mix: go-to-market strategy, lead generation, proposition messaging, digital presence, thought leadership, events, and consultant enablement.


What we’re looking for:

* Proven B2B marketing experience, ideally in financial services, professional services or a similarly complex sector
* A strong commercial mindset - you measure success in pipeline and revenue, not just impressions and clicks
* The ability to distil complex propositions into simple, persuasive stories
* Experience working alongside sales or advisory teams, influencing behaviour and driving adoption
* Confident managing multiple workstreams independently in a fast-moving environment
* Experience in Employee Benefits is a plus - but the ability to learn a market quickly and market it brilliantly matters more.


What you’ll do:

* Define and deliver the marketing strategy for Employee Benefits
* Identify and prioritise growth opportunities
* Embed a culture of measurable, accountable marketing
* Build and execute targeted multi-channel campaigns that generate qualified leads
* Develop sector-specific propositions to open doors in priority markets
* Work hand‑in‑glove with advisers to convert marketing activity
* Simplify complex services into clear, compelling narratives that resonate with target audience
* Create high‑quality content across digital, social, events and sales materials
* Lead the development of original research and flagship insight reports
* Own the Employee Benefits digital presence – website, landing pages, SEO etc
* Drive LinkedIn visibility and amplifying consultant campaign content
* Equip advisers with the tools, materials and campaigns


About Mattioli Woods

With decades of experience, Mattioli Woods helps businesses and individuals achieve financial security through tailored, relationship‑led solutions. We combine deep technical expertise with a professional yet supportive culture – ensuring our people and clients thrive.


What’s in it for you:

* Competitive salary (depending on experience)
* 34.5-hour working week
* 4x salary life assurance and group income protection
* 25 days’ holiday plus statutory (increasing with service)
* Hybrid working – a blend of home and office time in Leicester
* Training and development opportunities
* A supportive, collaborative team environment

If youre a marketer who wants to own something meaningful and see the results of your work, wed love to hear from you.


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