Overview
Location: Ashford, Kent (Office-based)
Salary: £38,000 - £40,000 + Bonus + Benefits
Hours: Full-time | Permanent
Diamond Search Recruitment are delighted to be representing our client — an innovative and sustainable organisation known for working to exceptionally high standards. Based in luxury offices in the heart of Ashford town, this is an exciting opportunity to join a forward-thinking business as their Digital Marketing Specialist, reporting directly to the Marketing Director.
Responsibilities
* Website Management & Optimisation
o Manage the day-to-day operation of the company website, ensuring content is fresh, relevant, and engaging.
o Implement SEO best practices to improve organic rankings and site visibility.
o Analyse website performance data to identify and action areas for improvement.
o Collaborate with content and design teams to maintain brand consistency and a premium user experience.
* Email Marketing Campaigns
o Design and deliver targeted email campaigns with audience segmentation.
o Track and analyse campaign metrics, continuously optimising for engagement and conversions.
o Run A/B tests on subject lines, content, and calls to action.
* Social Media Content
o Create and curate platform-specific content to grow brand awareness and engagement.
o Manage community interactions, responding to comments and queries.
o Monitor social trends and apply learnings to improve strategy.
* Digital Advertising
o Oversee paid ad campaigns across Google, social, and other relevant channels.
o Use performance analytics to refine targeting and ad creatives.
o Ensure all campaigns are aligned with brand messaging and goals.
* Lead Generation & HubSpot Management
o Lead the implementation and optimisation of HubSpot for CRM, email marketing, and lead generation.
o Monitor and improve conversion rates through data analysis and strategic adjustments.
* Content Optimisation & Digital Platforms
o Ensure all digital content is mobile-optimised and digitally accessible.
o Recommend repurposing strategies to expand content reach and impact.
* Product Library & E-Commerce Platform
o Collaborate with European teams to market and update product listings.
o Promote our client's e-commerce platform to drive traffic and increase sales.
* Digital Marketing Projects & Strategy
o Manage diverse digital initiatives from integrations to digital partnerships.
o Stay ahead of digital marketing trends, recommending new tools and platforms.
o Lead internal workshops to promote the adoption of digital platforms.
* Digital Outreach & Online Presence
o Refine and review online engagement strategies to maintain a strong digital presence.
o Build relationships with online communities and influencers to amplify brand reach.
Qualifications & Skills
* Bachelor's degree in Digital Marketing, Communications, or a related field.
* Proven experience in digital marketing with a strong focus on website management, SEO, email marketing, and digital advertising.
* Proficient in HubSpot and a wide range of digital marketing tools.
* Strong analytical skills with the ability to translate data into actionable insights.
* Excellent communication skills and a collaborative approach to working across departments.
Benefits
* £38,000 - £40,000 salary depending on experience
* Performance-based bonus
* Free Parking
* Private Medical Cover
* Stunning, luxury offices in the centre of Ashford
* Work with a sustainable, values-led business
* Career progression and personal development opportunities
* Collaborative, modern working environment
If you're a results-driven digital marketing professional looking to lead strategy and make a meaningful impact, we'd love to hear from you!
Diamond Search Recruitment is acting as an Employment Agency regarding this vacancy
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