Key Partnerships is part of the Key Group, one of the UK's leading financial services groups supporting customers in and approaching retirement. We work with intermediaries to provide specialist equity release expertise and whole-of-market access.
We're looking for a Direct Channel Marketing Manager to join our Direct Channel Marketing team, with a primary focus on driving volumes for Key Advice, while supporting Key Partnerships activity where required.
The Role
This is a hands-on, standalone role responsible for translating business objectives into high-performing email and direct marketing campaigns. You'll work closely with stakeholders across Advice, Partnerships and the outbound customer teams to deliver integrated campaigns that achieve monthly volume targets.
You'll own campaigns end-to-end - from planning and build through to delivery, optimisation and reporting - using Dotdigital and MSD365.
Key Responsibilities
Plan, build and deliver email, SMS and direct mail campaigns, including automated, trigger-based and lead-nurture journeys
Translate commercial targets into effective campaign structures and customer journeys
Manage campaign setup and delivery in Dotdigital and MSD365
Work closely with outbound teams to align marketing activity with contact strategies
Optimise performance through testing, analysis and continuous improvement
Develop and optimise landing pages to support campaign activity
Track and report on campaign performance, using insight to drive decisions and results
About You
Proven experience delivering email and direct marketing campaigns end-to-end
Strong commercial focus with a track record of lead generation and conversion
Confident working autonomously and managing multiple priorities
Analytical, curious and comfortable using data to optimise performance
Proactive, adaptable and able to make clear, informed decisions
Most of all we look for people who display and work around the core values of our business:
Ambitious - to break ground to help our customers enjoy a better retirement.
Supportive - relationships are key to everything we do.
Personal - going above and beyond to offer exceptional service.
Integrity - honest, true and transparent in all our relationships.
Responsive - whatever the challenge we'll deliver the right result.
Expert - experts in our field, our thirst for knowledge never stops
Benefits:
25 days holiday, plus bank holidays. Rising to 28 based on length of service.
Additional holiday purchase scheme
1 charity day
Tier 1 pension (5% Employee, 8% Employer)
AXA Exec (Self) Health cover
Life Assurance
Rewarding Staff Referral Scheme
Long Service Award
Enhanced Maternity & Paternity Pay