CRM Executive £27-33k 15-20% Bonus Benefits Excellent Career Progression Southampton VR/10478 My client is a vibrant consumer-focussed start up with a fantastic track record and ambitious plans. They are looking for a brand new CRM Executive to plan and deliver data-driven marketing, retention and lifecycle initiatives that keeps customers supported With access to in-depth customer data and insights, you'll be mapping customer journeys and creating highly targeted, personalised email campaigns. You’ll also be responsible for coordinating seasonal newsletter-style emails at key moments in the year. You’ll work across teams to ensure campaigns are insight-led, well-timed and relevant to each individual recipient using a leading cross-channel automation tool Your role will involve: * Designing and planning customer journeys to support onboarding, programme continuation and long-term retention grounded in customer insights * Writing, briefing and optimising personalised, triggered email content tailored to customer needs and lifecycle stage * Using behavioural and engagement data to identify messaging opportunities and influence campaign direction * Supporting the rollout of loyalty, rewards and engagement initiative and the role CRM plays in each * Regularly reviewing performance and recommending improvements across journeys and email flows You will be the ideal candidate due to your: * 2–3 years’ experience in a CRM, retention or lifecycle marketing role, ideally in a digital-first business * High attention to detail and a strong appreciation of good design principles, ensuring all campaigns are visually effective and brand-aligned * Familiarity with testing frameworks such as A/B testing and multivariate testing * Hands-on experience with CRM platforms (e.g., Klaviyo, HubSpot, Adobe, Iterable, DotDigital etc) and customer journey tools * Strong writing skills, with the ability to create engaging, relevant and effective email content * Proven ability to work with data to inform strategy and improve performance * A proactive, idea-driven mindset with a focus on results and continuous improvement * Strong project management skills and cross-functional collaboration experience * Ideally experience supporting loyalty, rewards or referral programme development * Comfortable reviewing creative work and collaborating with content and development teams Would you like to have the opportunity to use a rich dataset to inform and evolve your strategies while working with a passionate and dynamic team in a high-growth environment? If so, then please apply now