The Franchise Marketing Specialist is a seasoned professional role. Applies in-depth disciplinary knowledge, contributing to the development of new techniques and the improvement of processes and work-flow for the area or function. Integrates subject matter and industry expertise within a defined area. Requires in-depth understanding of how areas collectively integrate within the sub-function as well as coordinate and contribute to the objectives of the function and overall business. Evaluates moderately complex and variable issues with substantial potential impact, where development of an approach/taking of an action involves weighing various alternatives and balancing potentially conflicting situations using multiple sources of information. Requires good analytical skills in order to filter, prioritize and validate potentially complex and dynamic material from multiple sources. Strong communication and diplomacy skills are required. Regularly assumes informal/formal leadership role within teams. Involved in coaching and training of new recruits Significant impact in terms of project size, geography, etc. by influencing decisions through advice, counsel and/or facilitating services to others in area of specialization. Work and performance of all teams in the area are directly affected by the performance of the individual.
Responsibilities:
1. Lead the Marketing Strategy which supports financial targets for product sales and customer engagement for multiple products and services.
2. Responsible for managing aspects of marketing planning, segmentation, targeting, positioning, creative management and agency relationships.
3. Lead all efforts to market products and Benefits
4. Manage marketing across all traditional and Digital channels, and develop all related creative and contact strategies.
5. Manage all mandatory and required marketing related tasks, such as legal and compliance reviews/approvals, record retention, budgeting, invoicing, spend optimization processes, etc.
6. Partner with the product owners, channels and delivery teams to ensure flawless execution of all key campaigns and communications, with strong focus on controls.
7. Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.
Qualifications:
8. Marketing and or product marketing experience.
9. Experience developing and executing marketing strategies.
10. Strong leadership skills, with ability to manage multiple projects and initiatives simultaneously.
11. Strong customer focus and past achievements applying a customer mindset to shape communications .
12. Strong Project Management skills .
13. Digital experience and analytic background preferable.
14. Experience working with creative agencies, and understanding of the creative agency process.
15. Ability to work independently; passionate about winning and results oriented.
16. Strong influencing skills, and ability to collaborate across multiple functions.
17. Experience leading and delivering in a highly-matrixed organization.
Education:
18. Bachelor's/University degree or equivalent experience
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Job Family Group:
Marketing
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Job Family:
In-Business Marketing
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Time Type:
Full time
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Most Relevant Skills
Please see the requirements listed above.
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Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.
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