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BigHand offers technology solutions for busy legal professionals that provide data and insights to increase value and profits. Through our expert knowledge and innovative technology, we enable our customers to achieve enhanced efficiency, better decision-making and harness their competitive edge.
We build with tomorrow in mind, transforming ideas into action and empowering our customers to succeed in a world of constant change. We make big happen for our customers.
We are a business driven by our values and have these at the centre of everything we do.
Our BigHanders are dedicated to building a culture where We Win Together, We Love to Learn, We Do the Right Thing, We Own It and We Find the Fun.
About the role
We are looking for a Marketing Campaign Analyst to drive marketing efficiency by analyzing campaign performance, tracking key metrics, and providing data-driven recommendations to improve ROI. You will work within the Marketing Operations team and cross-functionally with Demand Generation, Product Marketing, and Content Marketing teams to set objectives, measure success, and ensure continuous optimization of marketing efforts. This role is critical in helping us make smarter budget decisions, enhance campaign effectiveness, and maximize revenue impact.
What you’ll do
1. Analyze campaign performance metrics across various marketing activities including email, ABM, paid and organic digital and social, providing actionable insights in real-time to improve results and efficiency.
2. Collaborate with Demand Generation, Product Marketing, and Content Marketing to set, track, and report on measurable campaign objectives (e.g., CTR, engagement, conversions).
3. Optimize ROI by tracking campaign spend, identifying inefficiencies, and driving changes across campaigns.
4. Develop and maintain real-time campaign dashboards/reports to track success across multiple channels (paid media, email, ABM, content, etc).
5. Work with the Head of Marketing Operations to improve marketing attribution models (first-touch, last-touch, multi-touch) to better understand campaign impact.
6. Advise on and conduct A/B testing and experimentation to improve conversion rates and audience engagement.
7. Provide strategic recommendations based on campaign insights to shape future marketing strategies and budget allocations.
What we’re looking for
1. 3-5+ years of experience in marketing analytics, campaign analysis, or marketing operations.
2. Strong understanding of B2B marketing metrics (ROI, CAC, pipeline impact, attribution modelling).
3. Hands-on experience with Google Analytics, marketing automation tools (Pardot preferred), and CRM systems (Salesforce preferred).
4. Proficiency in data visualization tools (Power BI preferred).
5. Ability to analyze large datasets and extract meaningful insights to improve marketing performance.
6. Strong communication skills to present insights and collaborate with multiple teams.
7. Familiarity with AI-driven analytics and predictive modeling for campaign performance is a plus.
What we offer
* 25 days holiday (excluding bank holidays) plus 3 BigHand days off between Christmas & New Year.
* Wellbeing benefits including private medical, vision, online wellbeing programs & webinars, access to online therapy, and Employee Resource Groups (ERG).
* Company-wide Wellness day for teams globally to focus on mental health.
* Opportunities for volunteering through company events and individual days.
* Career growth opportunities and study leave allowance.
* Family benefits including enhanced parental leave, secondary caregiver leave, and fertility support.
* Financial benefits such as pension scheme, life assurance, and salary sacrifice options.
* Cycle to Work Scheme and Tech Scheme.
* Growing global business with flexible working, modern offices, and remote options.
Our DEI Commitment
We value diversity and are committed to an inclusive culture. We recruit based on capability and potential, regardless of race, gender, sexual orientation, gender identity or expression, age, background, religion, military status, or physical ability. We foster a culture of belonging that embraces differing viewpoints and ideas.
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