This is a pivotal leadership role providing maternity cover for the Associate Director of Marketing and Communications.
The Head of Marketing and Communications will provide strategic leadership to the communications function during a significant period of organisational focus and income need. You will lead, support and develop a team of four marketing and communications professionals to deliver individual, team and organisation-wide objectives aligned to the annual plan.
Blending strategic oversight with creative direction, you will ensure the Hospice’s voice is compelling, consistent and impactful across all channels. You will lead high-level strategic communications locally and nationally, securing meaningful coverage and ensuring our messaging reflects the importance of our hospice-based and community services.
Working closely with the CEO and Executive Team, you will act as a trusted advisor on communications strategy, reputation management and campaign positioning.
Key Responsibilities
Strategic Leadership
* Provide clear strategic direction for all marketing and communications activity
* Lead the delivery of the annual marketing and communications plan in alignment with organisational objectives
* Ensure all campaigns and communications contribute to income generation, awareness, referrals, engagement and reputation
* Navigate and lead the team confidently through a period of organisational change.
Team Management & Development
* Line manage and support four team members to deliver their objectives in line with the annual plan
* Foster a collaborative, high-performing and creative team culture
* Support professional development and encourage innovation across the team
* Ensure effective workload planning and resource allocation.
Campaign & Communications Oversight
* Oversee the delivery of integrated, multichannel campaigns across digital, print, media and internal communications
* Ensure messaging is consistent, audience-led and impact-driven
* Provide senior oversight and quality assurance on major communications outputs.
Cross-Organisational Collaboration
* Work closely with fundraising, communications and service teams to ensure joined-up delivery
* Support colleagues in understanding and applying digital best practice
* Ensure compliance with data protection and digital communication regulations.
Executive & Strategic Communications
* Work closely with the CEO and Executive Team to shape and deliver strategic communications
* Lead on high-level messaging, organisational positioning and reputation management
* Develop key messages for major announcements, strategic developments and organisational updates.
Media & External Relations
* Lead proactive and reactive media engagement at local and national levels
* Build and maintain strong relationships with key media contacts and stakeholders
* Secure meaningful media coverage that strengthens brand awareness and public understanding
* Act as senior spokesperson where appropriate.
Content Creation & Storytelling
* Develop compelling, emotive digital content that communicates the hospice’s impact and connects meaningfully with supporters, patients, families and stakeholders
* Support the creation of multimedia content including video, photography and written storytelling to bring hospice services and supporter impact to life
* Identify and capture authentic stories that strengthen engagement, inspire support and enhance the Hospice’s brand narrative
* Work collaboratively across teams to plan and deliver content that supports fundraising, service awareness and community engagement.
Analytics & Performance Optimisation
* Monitor KPIs relating to traffic, engagement, income generation and retention
* Monitor and report on team performance, campaign effectiveness and strategic impact on a monthly basis.
* Recruiting, supporting and managing Marketing and Communications volunteers, ensuring appropriate training and support is provided
* Maintaining accurate and comprehensive records of all Marketing and Communications activity in relation to media consent, case study storing and usage
* Ensuring Donorflex is used effectively, with all communications recorded accurately and in a timely manner, in line with guidance from the Head of Supporter Care
* Lead Marketing and Communications team meetings, actively reviewing key deliverables, timelines and future projects.
Overall Aim
This is a pivotal leadership role providing maternity cover for the Associate Director of Marketing and Communications.
The Head of Marketing and Communications will provide strategic leadership to the communications function during a significant period of organisational focus and income need. You will lead, support and develop a team of four marketing and communications professionals to deliver individual, team and organisation-wide objectives aligned to the annual plan.
Blending strategic oversight with creative direction, you will ensure the Hospice’s voice is compelling, consistent and impactful across all channels. You will lead high-level strategic communications locally and nationally, securing meaningful coverage and ensuring our messaging reflects the importance of our hospice-based and community services.
Working closely with the CEO and Executive Team, you will act as a trusted advisor on communications strategy, reputation management and campaign positioning.
Key Responsibilities
Strategic Leadership
* Provide clear strategic direction for all marketing and communications activity
* Lead the delivery of the annual marketing and communications plan in alignment with organisational objectives
* Ensure all campaigns and communications contribute to income generation, awareness, referrals, engagement and reputation
* Navigate and lead the team confidently through a period of organisational change.
Team Management & Development
* Line manage and support four team members to deliver their objectives in line with the annual plan
* Foster a collaborative, high-performing and creative team culture
* Support professional development and encourage innovation across the team
* Ensure effective workload planning and resource allocation.
Campaign & Communications Oversight
* Oversee the delivery of integrated, multichannel campaigns across digital, print, media and internal communications
* Ensure messaging is consistent, audience-led and impact-driven
* Provide senior oversight and quality assurance on major communications outputs.
Cross-Organisational Collaboration
* Work closely with fundraising, communications and service teams to ensure joined-up delivery
* Support colleagues in understanding and applying digital best practice
* Ensure compliance with data protection and digital communication regulations.
Executive & Strategic Communications
* Work closely with the CEO and Executive Team to shape and deliver strategic communications
* Lead on high-level messaging, organisational positioning and reputation management
* Develop key messages for major announcements, strategic developments and organisational updates.
Media & External Relations
* Lead proactive and reactive media engagement at local and national levels
* Build and maintain strong relationships with key media contacts and stakeholders
* Secure meaningful media coverage that strengthens brand awareness and public understanding
* Act as senior spokesperson where appropriate.
Content Creation & Storytelling
* Develop compelling, emotive digital content that communicates the hospice’s impact and connects meaningfully with supporters, patients, families and stakeholders
* Support the creation of multimedia content including video, photography and written storytelling to bring hospice services and supporter impact to life
* Identify and capture authentic stories that strengthen engagement, inspire support and enhance the Hospice’s brand narrative
* Work collaboratively across teams to plan and deliver content that supports fundraising, service awareness and community engagement.
Analytics & Performance Optimisation
* Analyse campaign performance implementing best practice
* Monitor KPIs relating to traffic, engagement, income generation and retention
* Monitor and report on team performance, campaign effectiveness and strategic impact on a monthly basis.
Volunteers & Administration
* Recruiting, supporting and managing Marketing and Communications volunteers, ensuring appropriate training and support is provided
* Maintaining accurate and comprehensive records of all Marketing and Communications activity in relation to media consent, case study storing and usage
* Ensuring Donorflex is used effectively, with all communications recorded accurately and in a timely manner, in line with guidance from the Head of Supporter Care
* Lead Marketing and Communications team meetings, actively reviewing key deliverables, timelines and future projects.
For more information, including person specification and how to apply visit: https://www.ghhospicecare.org.uk/head-of-marketing-and-communications
The deadline for applications is 17 th April. Applications will be reviewed on a rolling basis, so early submission is encouraged.
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