THE ROLE
As Digital Marketing Manager you'll be responsible for orchestrating digital marketing from digital operations to lead generation for the consumer/end user market to drive growth. This will involve;
- Developing and executing a digital marketing strategy aligned with business objectives taking consumer research and insights into account
- Driving lead generation through leveraging channels such as SEO, SEM, email marketing, affiliations and social media
- Optimising conversion rates through digital touchpoints including website landing pages, ecommerce platforms and lead capture forms
- Overseeing the creation and distribution of engaging digital content including product promotions, educational resources and customer testimonials
- Managing end to end digital marketing campaigns planning to execution to tracking and optimisation
- Collaborating with internal stakeholders from sales teams to customer service teams and external agencies
YOU
To be successful in this role you'll be a data driven digital marketer with proven experience and success in lead generation and ecommerce campaigns. You'll have experience of building teams and have worked at a senior level preferable within a recurring revenues business. You'll have a strong knowledge of SEO/SEM and social media management as well as expertise of google analytics.
You'll also have excellent stakeholder management experience both internally and externally and have experience of working in a complex or multi brand business.