The Role
The Marketing Manager will be responsible for developing and leading the strategy and activity plan for a specific brand/function vertical. This role encompasses the strategic planning as well as including all marketing communications, marketing collateral, advertising and promotional activities both online and offline.
Planning
Ownership of the overall brand & marketing strategy and annual plan in line with strategic commercial plans and targets ensuring delivery within agreed timelines and budget.
Managing
1. Ensure consistent brand messaging across all channels and marketing efforts
2. Develop & lead on brand projects & promotional campaign calendar
3. Manage hotel-based advertising, both print & digital
4. Management support of the member’s and gift voucher programmes
5. Conduct analysis of guest review data to understand the needs and attitudes of our guests
6. Maintain awareness of competitor activity and the factors influencing the hotel industry
7. Work closely with members of the hotel management & commercial team to identify marketing opportunities & priorities
8. Managing the relevant marketing costs in line with budget expectations
9. Develop a good working relationship & day to day management of our agency partners
10. Support the wider Marketing team in delivering the overall teams objectives
Reporting
11. Accountable for targeted KPIs
12. Analysing campaign performance
13. Analysing of customer feedback and sentiment
What we look for
14. Experience of delivering results-driven marketing campaigns
15. Creatively translate strategy and insight into operational plans
16. Excellent command of the English language both written and verbal is essential
17. Experience in brand management, specifically the ability to drive brand messaging through multiple channels and segments
18. Results orientated with analytical, commercial acumen
19. Agency management experience
What's in it for you?
20. Great development opportunities
21. Discounted rates on hotel rooms, food and drink across the Clermont Hotel Group
22. Interest free season ticket loans (conditions apply)
23. Access to a 24/7 Employee Assistance Program
24. Pension and Healthcare Schemes
25. Wagestream - get access to earned salary before payday
26. Paid volunteering days
27. Generous recommend a friend scheme
28. Apprenticeships and accredited qualifications up to Level 7 (Master's Degree equivalent)
29. Access to discounts and cashback through a huge range of retailers and service providers via our online benefits portal
30. Great Recognition program
31. ...and many more!