About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. Within Abbott Diabetes Care (ADC), we are reshaping diabetes management through our FreeStyle Libre ecosystem and a growing portfolio of digital and connected solutions that improve outcomes for people living with diabetes.
The Role
We are seeking a Regional Business Manager to lead, develop, and grow a high‑performing regional sales team within Abbott Diabetes Care. This is a field‑based leadership role with responsibility for sales revenue, margins, pricing negotiations, market access, and NHS account management across the East of England.
Reporting to the UK Sales Director, you will set and deliver regional strategy aligned to national priorities, anticipate market change, and drive growth of the Abbott Diabetes FreeStyle Libre ecosystem.
Key Responsibilities
Commercial & Strategic Leadership
Own and deliver regional sales revenue, margin and pricing responsibilities in line with targets agreed with the UK Sales Director
Develop and execute a regional sales strategy aligned to national objectives and evolving NHS priorities
Lead regional business planning, forecasting, budget management, and data analysis
Secure optimal market access through targeted engagement with key decision‑makers, payors, gatekeepers, and KOLs
Lead end‑to‑end tender and formulary processes,
Sales & Account Management
Lead the ADC account management process for key regional accounts
Coordinate resources, planning and activity to maximise sales growth, advocacy, and brand presence
Maintain personal ownership of strategic accounts to ensure sustained market access and growth
People Leadership & Development
Lead, coach, and develop a regional field sales team to build capability, accountability, and performance
Conduct regular field visits to enhance selling skills, product knowledge, and diabetes expertise
Drive high standards of performance management and continuous learning
Recruit, deploy, and redeploy team members as required to meet business needs
Cross‑Functional & Business Leadership
Partner with marketing, commercial operations, and brand teams to ensure effective campaign development and execution
Contribute to business‑critical projects on behalf of Abbott Diabetes Care
Ensure effective management and compliant use of FOC stock
Represent the regional sales leadership function in wider UK business initiatives
Required Qualifications & Experience
Education
Degree or Master’s qualification or significant experience within:
Medical Devices
Pharmaceuticals
Healthcare / NHS‑aligned environments
Experience & Capability
Proven success in sales leadership and regional management roles
Strong understanding of NHS structures, initiatives, and decision‑making processes
Highly effective coach, communicator, and presenter
Confident negotiator with strong commercial and analytical skills
Excellent prioritisation, organisation, and time‑management capabilities