Job Description
Senior Marketing Analytics Manager
Drive data-led marketing decisions and shape strategy.
* Reporting directly to the Marketing Director.
* Opportunity to influence marketing strategy through data-driven insights.
* Salary up to £90k plus excellent benefits.
Were looking for a Senior Marketing Data and Analytics Manager to lead the charge in turning marketing data into actionable insights. This is a senior role where youll work closely with leadership to shape campaigns and long-term strategy. If you love combining data and marketing analytics with storytelling, this could be the perfect next step.
What youll be doing
As Senior Marketing Data and Analytics Manager, youll design and implement frameworks to measure marketing effectiveness, ensuring campaigns align with KPIs, ROI, and business objectives. Youll monitor performance, analyse trends, and provide clear recommendations that influence future strategies.
Youll lead competitor benchmarking and market intelligence projects, using advanced analytics techniques like marketing-mix modelling, econometrics, and A/B testing to quantify impact. Youll use tools like Power BI, Tableau, Google Analytics, and more daily, to give perspective to marketing data.
Youll work with Marketing, Digital Delivery, Product, Finance, and external partners to ensure insights drive decision-making. Youll a...