Were looking for a Paid Media Specialist to join our Paid Media team and help drive performance across our paid social channels. Reporting into the Paid Media Lead, youll play a key role in executing, optimising and reporting on full-funnel campaigns - from awareness and app install through to conversion.
This is a great opportunity for a proactive, self-starter who thrives in a fast-paced environment, enjoys optimising campaigns, and is excited to learn quickly while building their skills across a high volume of activity.
Our Paid Media team is a small but fast-moving group that works in a hybrid way across media buying, utilising both internal teams and external media agencies. Our paid social activity is fully managed in-house, giving the team hands‑on ownership of campaign strategy, setup, optimisation, and performance. The team also has full ownership across the entire media funnel; from upper‑funnel brand activity to lower‑funnel performance campaigns.
What youll be doing:
* Support in the day-to-day execution, optimisation and reporting of paid social across the funnel
* Own the creative insights and reporting to a variety of stakeholders across the marketing org.
* Assist in the development and own the execution of testing roadmaps across paid social channels, contributing ideas for creative, audience and bidding experiments.
* Work closely with our creative and insights teams to align messaging and targeting strategies with campaign and business objectives.
* Support the creation of creative briefs, including briefing and coordinating UGC (user-generated content) assets for paid media campaigns.
* Monitor campaign performance, flagging key trends and making data-led optimisations to maximise a range of KPIs.
* Help maintain and improve relationships with platform and agency partners.
* Stay up to date with platform updates, new targeting capabilities and emerging tools to keep our paid social programs ahead of the curve.
What were looking for:
* Hands‑on experience managing paid social activity on Meta, TikTok, Pinterest or similar platforms
* Knowledge of performance KPIs and optimisation techniques across paid social.
* Confident analysing campaign data and reporting on performance, with solid skills in Excel/Google Sheets and data visualisation tools.
* Proactive, detail‑oriented and organised, with the ability to manage multiple campaigns and deadlines.
* Strong communicator, comfortable collaborating with cross‑functional teams and external partners.
Nice to have:
* Experience working within a retail, e-commerce, or marketplace environment.
* Previous experience on app first business with MMP knowledge
Additional information
Health + Mental Wellbeing PMI and cash plan healthcare access with Bupa Subsidised counselling and coaching with Self Space Cycle to Work scheme with options from Evans or the Green Commute Initiative Employee Assistance Programme (EAP) for 24/7 confidential support Mental Health First Aiders across the business for support and signposting Work/Life Balance: 25 days annual leave with option to carry over up to 5 days 1 company-wide day off per quarter Impact hours: Up to 2 days additional paid leave per year for volunteering Fully paid 4 week sabbatical after completion of 5 years of consecutive service with Depop, to give you a chance to recharge or do something you love. Flexible Working: MyMode hybrid-working model with Flex, Office Based, and Remote options *role dependant All offices are dog-friendly Ability to work abroad for 4 weeks per year in UK tax treaty countries Family Life: 18 weeks of paid parental leave for full-time regular employees IVF leave, shared parental leave, and paid emergency parent/carer leave Learn + Grow: Budgets for conferences, learning subscriptions, and more Mentorship and programmes to upskill employees Your Future: Life Insurance (financial compensation of 3x your salary) Pension matching up to 6% of qualifying earnings Depop Extras: Employees enjoy free shipping on their Depop sales within the UK. Special milestones are celebrated with gifts and rewards!
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