Head of Marketing – Accreditation & Benchmarking
Hybrid
Contract – 1 Year
London
Global media business seeks a talented Head of Marketing to lead across their accreditation and benchmarking business. Aligned with the business strategy set by the Managing Director, you will have responsibility for devising and delivering a marketing strategy across 4 streams to drive revenue beyond £10m in benchmarking and awards, £2m in client marketing solutions, £2m in subscriptions, and £1m in events.
You will have extensive experience in B2B benchmarking and accreditation businesses with a track record of revenue growth, overseeing the delivery of awareness and lead generation campaigns for over 35 Awards and Rankings programs across 11 leading brands.
You will have an entrepreneurial, results‑orientated approach to marketing and bring innovative ideas to the table. You’ll empower and mentor a team of up to 6 marketers to adopt this mindset, evolving the structure to optimise their skills and meet the objectives of the business.
As a commercially‑minded marketer, you will be responsible for measuring marketing success against annual targets, and longer‑term growth targets working closely with the Commercial and Renewals Directors, and Head of Research, and delivering insights to help shape the direction of the business. You’ll be confident interfacing with senior stakeholders and communicating marketing concepts with a commercial lens.
Experience & skills required:
* Minimum 5 years B2B marketing experience in accreditation and benchmarking, subscriptions, client marketing, and events.
* Experience leading a marketing team.
* Experience working with sales teams.
* Significant experience in analysing data and the ability to convert data into meaningful insight.
* Significant experience working with Analytics tools (e.g. Google Analytics).
* Significant experience in owned, earned, and paid marketing channels.
* IT literate; MS Office, advanced Excel, required.
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