Brand Engagement Manager Venues
Philip Morris International
Location: Hammersmith, London. Requires onsite presence at least three days per week.
Purpose
We’re launching a large-scale venue program central to our Smoke‑Free Strategy in the UK. As Brand Engagement Manager (Venues), you’ll lead the setup and execution of this program across 25+ landmark venues, driving brand visibility, delivering over 60 activation days per year, and managing a significant hospitality and ticketing inventory to create immersive consumer and stakeholder experiences.
Key Responsibilities
* Lead a Venue Program Development & Strategy: Design and implement immersive brand activations across high‑profile venues aligned with our smoke‑free vision.
* Maximize brand visibility: Activate high value rights at flagship venues and across venues through branded suites, digital and static visibility.
* Drive retail strategy: Define routes to market and ensure product visibility through branded displays and experiential retail setups.
* Manage partners and agencies: Coordinate creative development, staffing, and logistics to ensure consistent brand experiences.
* Hospitality & ticketing: Strategically manage a large inventory of tickets and branded suite experiences to engage B2C, B2B and internal stakeholders.
* Integrate marketing: Collaborate with venue marketing teams to amplify brand presence across digital platforms and joint communications.
* Measure impact: Track performance metrics, report insights, and continuously optimize activations for ROI and consumer engagement.
Key Requirements
* Ideally +5 years of experience in Marketing, Trade Marketing, or Sales.
* Valid driving licence and right to work in the UK is required.
* Flexibility to travel nationally and work during activations.
* Passion for delivering innovative, immersive, and memorable brand experiences.
* Understanding of agency, venue owner and third‑party partner management.
* Experience developing activations through both online and offline touchpoints, with strong understanding of online channels (WEB/SM/CRM).
* Strategic thinking and program execution skills.
* Strong project management and stakeholder communication abilities.
* Understanding of consumer engagement strategies and retail environments.
* Experience with brand strategies, ideally both digital and physical.
* Knowledge of consumer journey design and industry trends.
What We Offer
We are a global organisation that supports our colleagues around the world.
PMI offers opportunities for career development, a demanding fast‑paced environment, and rewards for high performance. Competitive salary, flexible working options, enhanced parental leave policy, medical cover, life assurance and season ticket loans, and a comprehensive benefits pot that allows you to tailor benefits to suit you.
Commitment to Inclusion
At PMI, we prioritise the wellbeing and sense of belonging of our workforce. We actively promote diversity and inclusion through employee resource groups covering age, disability, LGBTQ+, race and ethnicity, and parenthood. PMI is proud to be the first global company to attain the Equal Salary Certification.
We support mental health with trained First Aiders and the LifeWorks app and Employee Assistance Programme.
Our hiring decision is based on merit and business requirements, free from discrimination. We welcome candidates of all backgrounds and provide reasonable accommodations during recruitment.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Business Development and Sales
Industries
Manufacturing
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