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Search marketing specialist

London
Salt
Marketing specialist
Posted: 31 January
Offer description

Digital Performance & CRM Manager (Maternity Cover)

📍 London | Fixed-term | E-commerce

We’re looking for a hands-on Digital Performance & CRM Manager to lead growth across a high-performing DTC e-commerce business in the UK & Ireland.

This role owns performance marketing and CRM end-to-end — from paid media and affiliates to lifecycle marketing, retention and loyalty. You’ll set strategy, manage budgets, lead agencies, and turn customer data into measurable growth.

What you’ll be responsible for

* Owning performance marketing across paid search, paid social, SEO, affiliates, CRM, display and on-site messaging
* Building acquisition, retention and lifecycle strategies that drive revenue and ROI
* Managing and optimising significant digital budgets
* Leading CRM strategy: segmentation, personalisation, journeys and creative testing
* Working closely with brand, content and social teams to ensure performance activity stays on-brand
* Managing agencies and developing internal team members
* Using data and insight to forecast, optimise and improve customer KPIs

What we’re looking for

* 5+ years’ experience in digital performance and CRM (brand or agency side)
* Strong expertise in paid media, CRM and affiliate marketing
* Comfortable owning strategy, execution and optimisation
* Commercial, data-driven and confident making decisions
* Experience working in fast-paced DTC or e-commerce environments

The role

* Fixed-term maternity cover
* London-based
* Real ownership, visibility and impact

To apply for this role, please click the ‘Apply’ button or email ccurlewis@welovesalt.com

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