Digital marketing executive

Responsible for developing and executing B2B digital marketing strategies toincrease presence, brand awareness and drive customer engagement; this in anoutstanding opportunity to join an innovative and creative leader in their field. Led by an exceptional CEO and executive team, this business has fostered an aspirational culture - characterised by high energy and collegiate people, a winning mentality and a sense of fun and togetherness. This will be a varied role, with a focus on developing the business' digital presence via website and social media channels. Market research and competitor analysis are also key elements of the role to support the identification of growth opportunities. Responsibilities include:
Develop and manage end-to-end digital marketing campaigns (SEO, PPC, email marketing, content, and display advertising).
Maintain and update the company website (CMS experience required).
Collaborate with external agencies for SEO and paid media efforts.
Monitor and report on website analytics and performance (Google Analytics, etc.).
Create, schedule, and manage engaging content across LI, Instagram, YouTube, and Facebook.
Monitor performance metrics (reach, engagement, follower growth) and adjust strategies accordingly.