PrettyGreen, we’re the Global Fame Makers, an award-winning creative communications agency with big brand ambition and a boutique soul.
We create purposeful fame and fortune for brands that are brave enough to push boundaries, care about people and planet, and want communications that drive commercial growth (that’s why we're named after the old £1 note, a PrettyGreen).
Powered by an AI-enhanced team of strategists, creatives, producers, and cultural connectors, we deliver bold, commercially brilliant brand communications through the line and across the globe, from our offices in London, Manchester, Leeds and Edinburgh.
For our clients like Bupa, Audible, Hasbro, innocent, Disney, Tesco and PizzaExpress that means lasting band fame, measurable commercial return, and the best agency experience they’ll ever have.
Proud to be:
* Agency of the Year 2022, 2023, 2024, 2025 (AIA, Campaign & UK Agency Awards)
* Best Places To Work 2022, 2023, 2024, 2025 (Sunday Times, PR Week & Campaign)
* B-Corp Accredited since July 2024
* Carbon Neutral since Jan 2022 in collaboration with SkootEco
* We’re an equal opportunities employer and committed to inclusivity throughout our business, from our internal and recruitment policies to the work we put into the world.
THE ROLE
Purpose of the Role:
As a Campaign Director, you will lead the planning, direction, and delivery of influencer campaigns, ensuring they meet client objectives, budgets, and KPIs.
As a Senior Campaign Director, you are the senior strategic lead for your clients, responsible for directing Influence & Advocacy (and integrated, where relevant) workstreams across the agency. You will own the development of strategic and creative plans, provide high-level counsel to senior clients, and lead integrated teams to deliver best-in-class work.
This role blends leadership, commercial accountability, creativity, operational excellence, and client development. You will mentor, inspire, and elevate your team, ensuring they deliver against KPIs, financial targets, and ambitious creative standards. You will also drive the agency’s growth through senior client relationships, proactive consultancy, and involvement in new business and agency marketing initiatives.
Your remit includes directing complex multi-workstream programmes, shaping insight-led Influence & Advocacy strategies, ensuring exceptional delivery standards, and championing the agency’s culture and values across every aspect of your leadership.
YOUR RESPONSIBILITIES
Strategic Leadership & Campaign Excellence
* Lead all strategic and creative development for Influence & Advocacy programmes, ensuring plans meet SMART objectives, target audiences, and measurable KPIs.
* Oversee integrated and influencer-first responses to briefs, combining insight, strategy, creativity, and commercial thinking.
* Act as brand guardian, ensuring quality control of all workstreams, and that outputs deliver measurable impact.
Client Leadership
* Serve as the senior contact for priority clients, providing counsel, problem-solving issues independently, and building long-term, trusted partnerships.
* Identify opportunities for the agency to extend its services, cross-sell and up-sell additional solutions, and support clients across the PrettyGreen Group.
* Guide clients through insight-informed decisions, best-practice influencer marketing approaches, and integrated strategic recommendations.
Team Leadership & Talent Development
* Direct, motivate, and inspire cross-disciplinary teams to deliver high-performing campaigns across multiple clients simultaneously.
* Mentor junior and mid-level team members in client servicing, account management, commercial management, influencer negotiation, and evaluation best practice.
Commercial & Financial Ownership
* Own all client budgets, scope development, and finance processes, ensuring accuracy, profitability, and achievement of income targets.
* Oversee campaign budgets and guide junior team members through negotiation processes to maximise profit.
* Report regularly on performance vs income targets to the Associate Director / Managing Partner.
Insights, Measurement & Reporting
* Ensure all briefs have clear objectives, defined audiences, and robust measurement frameworks.
* Lead evaluations, reviewing progress against KPIs and identifying opportunities for optimisation and future growth.
Agency Growth, Marketing & New Business
* Contribute to agency client development planning and proactively uncover new opportunities within existing accounts.
* Support and lead elements of new business responses, proposals, and pitch teams.
SKILLS & EXPERIENCE
Essential
* Extensive experience (typically 6+ years) leading influencer or integrated campaigns within communications, PR, or marketing environments.
* Proven ability to direct complex integrated workstreams and teams with minimal support.
* Strong experience in strategic planning across Influence & Advocacy.
* Demonstrable strength in senior client leadership, consultancy, and issue-resolution.
* Deep understanding of influencer marketing, creator ecosystem, emerging platforms, and cultural trends.
* Track record of managing sizeable budgets, scopes, financial processes, and delivering against income targets.
* Experience mentoring and managing teams, fostering growth, and building positive, long-term relationships.
* Confident in developing insight-based measurement frameworks and leading full campaign evaluations.
Desirable
* Experience in earned-first or integrated brand communications.
* Familiarity with social analytics and insights tools.
* Experience contributing to agency marketing, thought leadership, or award submissions.
WHO YOU ARE
You thrive on leading smart, ambitious work and empowering those around you. You have a natural ability to build strong partnerships—with clients, teammates, creators, and collaborators. You enjoy blending strategic thinking with creativity, and you approach challenges with a solutions-focused mindset.
You’re motivated by delivering impactful, insight-driven work and shaping teams that take pride in excellence. You bring energy, humility, curiosity, and a desire to push boundaries in every programme you lead.