Job Title: Communications Specialist
Location: Hybrid (Office & Home-Based)
Salary: Up to £38,000 per annum (DOE)
Working Pattern: Elstree, Hybrid - balanced office and home working
Contract Type: Permanent
Role Overview
The Communications Specialist will take ownership of a multi-channel communications strategy, spanning email, SMS, WhatsApp, and emerging platforms. The role focuses on improving engagement, boosting conversions, and enhancing customer experience through clear, data-driven communication.
Key Responsibilities
* Manage and optimise communications across multiple channels.
* Create engaging campaigns to increase open, click-through, and conversion rates.
* Maintain and enhance CRM systems (KEAP experience preferred but not essential).
* Translate complex financial topics into accessible, engaging content.
* Collaborate with marketing and content teams to ensure consistency of message and brand tone.
* Analyse data and report on performance metrics to identify improvement opportunities.
* Ensure compliance with deliverability and data protection standards.
Candidate Profile
Essential Experience:
* Experience in digital communications or CRM/email marketing.
* Proven track record in improving engagement metrics.
* Strong understanding of segmentation, deliverability, and A/B testing.
* Excellent analytical and written communication skills.
* Strong organisational skills and attention to detail.
Desirable:
* Background in financial services, education, or e-learning.
* Working knowledge of HTML/CSS for email template customisation.
* Awareness of AI tools within digital communications.
Package & Benefits
* Generous holiday allowance (+1 day per year up to 5 years)
* Continuous training and development
* 3% employer pension contribution
* Equipment allowance for home office setup
* Regular team socials and company events
* Free on-site parking
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