Overview
Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.
The Distributor Markets Global Brands Leader reports to the Regional Marketing Director for Global Emerging Markets (GEMS), who is located in Dubai, and will be responsible for executing the Global Brands Strategy, brand annual planning calendars and the 4Ps direction to ensure a more institutionalised and consistent Global Brands development across Distributor Markets, in alignment with the General Mills International global strategy.
You will need to partner effectively with internal and external stakeholders amongst the cross-functional team (Brand Development Teams Connectors (BDT), Cluster Marketing, Category management Cluster Teams, Trade Teams, etc.), as well as engage effectively with our Distributors and their teams to ensure that it creates Regional Marketing plans and activations that are Market-Distributor relevant and provide growth momentum.
Responsibilities
* Build Iconic Brands Across Regions - In this role, you’ll be at the heart of bringing Haagen-Dazs, Nature Valley, Old El Paso, and other iconic brands to life across distributor markets. You will drive the annual brand planning process, working closely with Marketing Directors, Cluster Heads, and key distributor partners to ensure brand consistency and flawless execution. By partnering with BDT Connectors, you’ll define a regional activation calendar that maximizes growth opportunities through smart orchestration of the 4Ps—price, promotion, product, and placement. You’ll also develop market-ready toolkits covering everything from campaigns and packaging to digital assets and partnerships, ensuring global strategies translate into local success.
* Shape Growth and Expansion - You’ll play a key role in expanding our brands into new and emerging markets, building winning portfolios, pricing, promotions, and in-store strategies that resonate with local consumers. From our priority “Exceed” markets such as Germany, Mexico, Saudi Arabia, and the Nordics to “Seed” markets like Italy, Benelux, Japan, and Poland, you’ll ensure our brands are positioned for growth and relevance.
* Drive Performance and Business Impact - Beyond planning, you’ll be deeply involved in running the business. Working alongside marketing and commercial leaders, you’ll help deliver annual targets, track activation performance, and ensure brand representation is of the highest standard. By analyzing performance data and providing clear, actionable insights, you’ll highlight opportunities and challenges that shape future plans. You’ll also support distributor markets with strong selling stories and tools—helping them drive consumer recruitment and strengthen our global brand focus at every touchpoint.
Qualifications
* Extensive FMCG marketing experience (10+ years) with a strong track record in brand building, activation planning, and successful new product launches.
* Deep understanding of distributor markets, regional dynamics, and consumer behaviour, with the ability to adapt strategies to local needs.
* Proven ability to build and manage strong relationships with external distributors and cross-functional teams.
* Strong commercial acumen, analytical skills, and proficiency in data analysis to turn insights into actionable growth strategies.
* Excellent project management, organisational, and communication skills, with the ability to influence and engage stakeholders at all levels.
* A proactive, detail-oriented leader with a passion for brands, marketing, and driving results.
Benefits
Work with Heart - offers us flexibility that requires partnership to ensure we regularly come together in person for those moments that help drive our business forward. Our hybrid work policy means an average of 2 days per week in the office with the opportunity to finish at 15:00 on Fridays.
Wellbeing - We want our people to feel well and thrive, for this we offer free Headspace account for you and up to 5 friends or family members, ongoing activities, Employee Assistance Program and more.
Bonus - Our people are at the heart of what makes General Mills great, so when goals are reached, you\'ll be rewarded through our bonus scheme.
Health & Dental Insurances – All colleagues get the opportunity to join our insurances from day one.
Family & Carers Leave - Every family is unique. Our approach allows every family to have the opportunity to spend quality time-off to support them from the point of birth or adoption to care, with enhanced covers.
Enjoy other perks like enhanced pension contributions, subsidised canteen, access to both peer-to-peer recognition and discount platforms, 2 extra days for volunteering work, and more...
Great Place To Work
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