Overview
Join to apply for the Lottery Sales Representative role at Brightstar Lottery.
Location: Kingston, JM
Brightstar is an innovative, forward-thinking global leader in lottery that builds on our renowned expertise in delivering secure technology and producing reliable, comprehensive solutions for our customers. As a premier pure play global lottery company, our best-in-class lottery operations, retail and digital solutions, and award-winning lottery games enable our customers to achieve their goals, fulfill player needs and distribute meaningful benefits to communities. Brightstar has a well-established local presence and is a trusted partner to governments and regulators around the world, creating value by adhering to the highest standards of service, integrity, and responsibility. Brightstar has approximately 6,000 employees. For more information, please visit www.brightstarlottery.com.
Role purpose This role is required to provide general sales and marketing support to lottery retailers within the assigned zone and is directly responsible for sales growth of retail locations within the assigned route. Expected to leverage planning, organizing, trade and industry knowledge, persuasive selling skills, POS materials and other tools to create a positive change in sales, implement ‘best practices at each assigned retail outlet as well as ensuring quick and effective responses to retailers’ needs and requirements.
Key Responsibilities
* Management of the territory to achieve specified sales targets for DBG, Instants, Social Space and TopUp categories
* Adhere to weekly journey plan to retailers based on priority
* Plan objectives for each sales visit based on evaluation of historical sales, environmental factors, retailer specifics, and organizational priorities
* Engage retailers in sales optimization conversations and advise on applying Lottery Best Practices to improve player experience and increase sales
* Execute POS material placement and ensure adherence to Merchandising Standards, visibility standards and planogram compliance
* Monitor the quality of service to assigned retailers from all customer-facing departments
* Analyze sales data and market information to provide insight for growth opportunities and identify threats to sales
* Provide timely weekly and scheduled reporting on activities, evaluations, and trade information
* Work to achieve territory/department KPI measures including: Terminal expansion, Weekly Sales, Sales per Terminal, Retail Expansion, Money time monitor expansion, Retail Transactions, Instant Ticket confirmations and activations
* Lead execution of Sales & Marketing Trade Promotions and Initiatives in the assigned territory to grow Instants, DBG, Social Space and commercial service sales
* Provide support to the Field Services team as needed (system operations issues, communications issues, terminal SWOP/repair, etc.)
* Provide trade marketing support for the launch of new games, game enhancements and system promotions
* Execute daily scheduled visits to assigned retailers and update the CRM system with relevant information
* Support Consumables Distribution to all retailers in the territory
* Conduct physical inventory of Instant Tickets and DBG play slips and replenish consumables
* Coordinate with Procall department to ensure retailers have the right stock level for each Instant price point
* Support Sales, Merchandising, Distribution and inventory management of Instant Tickets within the territory
Qualifications
Academic Background
* Bachelor’s Degree from an accredited college or university with major coursework in Sales, Marketing, Public Relations or Business Administration preferred
* Minimum three (3) CXC subjects, including English Language and a numeric subject
Experience
* Minimum 2 years of sales/marketing experience, preferably within Fast Moving Consumer Goods (FMCG)
Essential Requirements
* Holder of a valid General Driver’s License (4,000 KG) and a good driving record
* Proficiency in operating a manual transmission vehicle
* Strong verbal and written communication skills
* Strong interpersonal and customer service skills
* Good knowledge of roads and districts within the assigned territory
* Proficiency in Microsoft Office (Word, Excel, PowerPoint)
Keys to Success
* Building collaborative relationships
* Decision making
* Drive results
* Foster innovation
* Personal energy
* Self-leadership
Brightstar is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, and to creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged. Brightstar is an equal opportunity employer. We provide equal opportunities without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, pregnancy, marital status, national origin, citizenship, protected veteran status, ancestry, age, physical or mental disability, medical condition, genetic information, or any other legally protected status in accordance with applicable local, state, federal laws or other laws.
All Brightstar employees have a role in information security. Annual training will be assigned and required as appropriate.
For more information, please visit www.brightstarlottery.com.
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