Digital Marketing Executive (12-Month Fixed Term Contract)
Start: ASAP
Salary: £28,000 - £30,000
We are seeking a data-driven Digital Marketing Executive to join a leading luxury hospitality and leisure company on a 12-month fixed term contract
This role is primarily remote, with expected travel to the Reading office approximately once per week and being a driver is essential
A key focus of this role is email marketing management, so experience using an email platform (Brevo preferred) is essential. Day to day, you will be responsible for creating and delivering email campaigns across the group, developing engaging content for members, visitors, and prospects. You will also evaluate email performance, define key success metrics, and identify opportunities to improve engagement and conversion.
You will manage the email marketing calendar, working closely with the brand team to align messaging, and support the development of improved automation journeys to deliver more personalised and targeted communications across the customer lifecycle.
In addition, you will support the Marketing Manager in analysing performance across paid media, website, CRM, and email channels, producing reports and insights that inform optimisation strategies. Experience with Google Analytics and paid digital channels is highly desirable.
You will use data to help shape marketing decisions, improve ROI, and enhance the overall customer experience for both members and prospects. You will also assist with website updates and liaise with a web agency where required.
Key Responsibilities
Manage the execution of email marketing campaigns across all clubs and central marketing initiatives
Monitor, analyse, and report on email campaign performance, providing recommendations for improvement
Support the development and implementation of automated email journeys and customer segmentation
Assist the web agency with website updates, landing page creation, and form development
Collaborate with sales, membership, and operations teams to support integrated marketing activity
Attend weekly and monthly team meetings as required
Analyse performance data across digital channels including Google Analytics, Google Ads, social media, and CRM systems
Provide insights and recommendations based on paid media performance (managed by third parties)
Gather and interpret customer feedback through surveys and other insight tools, ensuring a customer-first approach to communications
Develop monthly marketing performance scorecards tracking key KPIs
Support the development and evaluation of seasonal and central marketing campaigns through data-led insight
Benefits
20 days annual leave plus 8 bank holidays
Your birthday off as paid leave
Excellent additional perks and benefits package
Free use of facilities across all venues for employees and their families
Experience
2+ years' experience in a digital marketing role with a focus on analytics and insight, particularly Google Ads and web analytics
Experience in a prospect generation or lead-focused marketing role
Experience using email marketing systems (Brevo preferred, or similar platforms acceptable)
Working knowledge of HTML
Strong written and verbal communication skills
Proficient in Microsoft Word, Excel, and PowerPoint
Able to work independently and effectively in a mostly remote environment
Strong attention to detail
Proven experience with Google Ads and Google Analytics reporting and insights
Full UK licence with vehicle access