Overview
Join to apply for the PR Manager role at The White Company.
The role reports to the Head of PR and involves creating, driving, and delivering PR activity that aligns with our brand communication strategy. You will help develop a compelling PR strategy for all categories across the business, synchronised with all communications activity under the direction of the Marketing Director. You will drive brand awareness and positioning through strong media relationships, creative storytelling, influencer relationships, and impactful campaigns across lifestyle, fashion, interiors, and beauty media.
Responsibilities
* Manage the PR calendar and secure high‑quality press coverage.
* Support influencer marketing strategies and conceptualise and deliver brand events.
* Collaborate with internal teams and external agencies; mentor junior team members; oversee sample management; and report on PR activity.
* Build excellent relationships with buying and product development teams, head office, and store colleagues to support brand product news stories and retail launches across target media.
* Identify new opportunities within influencer communities and support the Social Media team on launches and PR initiatives.
* Manage PR reporting with regular analysis of results and identify opportunities for improvement.
* Work with the Head of PR to plan and execute a calendar of brand/PR events in line with business priorities, including store launches nationally.
* Where relevant, manage and collaborate with external agencies and consultants in planning and executing campaigns.
What Skills & Experience You’ll Need
* Extensive experience in a PR/Communications role, in-house or within a PR agency.
* Strong understanding of the UK media and influencer landscape; experience in lifestyle, interiors, fashion, or beauty industries.
* Strong relationships with industry journalists and stylists; proven track record of event management and delivering impactful PR campaigns.
* Excellent written and verbal communication skills; highly organised with precise attention to detail.
* Ability to manage and develop relationships with internal and external stakeholders; energetic, motivated self-starter.
* Experience managing a small team.
What we’ll offer you
* Discounts up to 50% and access to regular Sample Sales
* Holiday entitlement: 25 days rising to 28 with length of service
* Holiday Buy option to purchase up to 5 days
* Pension scheme enrolled in Group Personal Pension upon joining
* Discretionary bonus scheme (policy eligibility)
* Perkplace discounts and Wagestream for financial wellbeing
* Structured development from in-house Learning & Development Hub
* Electric vehicle salary sacrifice (grade eligibility)
* Leadership Development Programme (eligibility for certain contracts)
* Private healthcare with Babylon Digital Healthcare (based on contract duration)
* Life assurance
Additional Benefits
* Fruit baskets, tea and coffee provided
* Working from home option on Mondays and Fridays
* Seasonal social events and charitable volunteering days
* Great location with easy access to transport and amenities
Equality, Diversity and Inclusion
At The White Company we are committed to creating an inclusive culture that welcomes and celebrates a diversity of backgrounds and identities. We work to ensure our environment enables people to bring their authentic selves to work, feel a sense of belonging, and have their contributions valued.
Sustainability
We are committed to building a sustainable legacy that will enable a brighter future for people and our planet. This should be reflected in everything we do.
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing, Public Relations, and Writing/Editing
* Industries: Retail
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