Assistant Marketing Manager - Full Time on Site in Guildford - Salary £40-£45,000
I am looking to recruit for a major manufacturing company an Assistant Marketing Manager. The ideal candidate will have 3-4 years of experience in B2B marketing and organising national exhibitions. You should be able to work in a fast-paced environment, fulfilling day-to-day marketing duties to contribute to the company’s smooth operation. With a creative approach, this role will effectively raise brand awareness and increase audience growth through marketing techniques.
Responsibilities / Duties
* Track and analyse the performance of advertising campaigns, manage core marketing functions, and ensure all marketing materials align with the client’s brand identity across digital and traditional channels.
* Oversee and manage collaborations with marketing and creative partners.
* Conduct market research within the industry, analyze market trends and competitors.
* Manage the marketing inbox via phone/email, addressing queries promptly and efficiently.
* Utilize marketing analytics techniques to gather data (social media, web analytics, rankings, etc.), improve workflows, and develop new processes to support Service, Sales, and Marketing.
* Measure and report on marketing campaign performance, gaining insights and assessing against objectives.
* Create valuable marketing content, write marketing literature, and deliver promotional presentations. Develop educational, training, and promotional videos.
* Develop strategies for product launches, annual exhibitions, and other events.
* Manage, oversee, and delegate tasks to Junior Graphics Designer.
* Support sales and service teams.
* Organize marketing collateral and materials for the sales team, and maintain the development of loyalty programs.
* Liaise with external marketing agencies to manage the company website, social media accounts, reviews, case studies, and ongoing campaigns.
* Provide partners with marketing materials and updated product information for digital and print channels.
* Build trusting relationships with external partners through B2B communication.
* Handle daily marketing administrative tasks to ensure smooth department operations.
* Participate proactively in team efforts to achieve individual and group objectives, communicating ideas and initiatives effectively.
* Assist the Marketing Manager in organizing projects and promotional events.
* Manage marketing invoices and finances, ensuring cost-effectiveness and savings.
Skills / Experience
* Proven experience in product marketing within a manufacturing environment.
* Experience in identifying target audiences and leading multi-channel marketing campaigns that engage, educate, and motivate.
* Ability to multi-task and meet deadlines.
* Excellent communication and interpersonal skills.
* Proficiency with MS Office, marketing software, Adobe programs, and online applications.
* Ability to work independently and as part of a team.
* Strong knowledge of market research, strategies, and databases.
* Highly motivated, eager to learn, and adaptable to change.
* Quick learner, able to retain knowledge, and make decisions independently.
* Effective communication across all business levels.
* Strong organizational and listening skills.
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