Location
Cheltenham, UK
Type
Full-Time, Permanent
The role
The Paid Social Executive is responsible for supporting the execution and optimisation of paid social campaigns across all paid social platforms, ensuring campaigns align with key marketing moments, product launches, and seasonal drops; with performance at the forefront.
This role requires a deep understanding of paid social channels and the ability to analyze data to optimize campaigns for maximum effectiveness.
Main tasks & responsibilities
* Work collaboratively to create and monitor digital marketing campaigns across various online platforms, including channels such as Meta, TikTok & Pinterest.
* Assist across multiple placements such as TikTok Shop, adopting a data‑led approach to all work.
* Generate new reports using analytics tools such as Triple Whale, examining the performance of digital marketing campaigns & bringing actionable insights to share with the wider marketing team.
* Support on building & refining key audience groups including prospecting, lookalikes, interest‑based targeting, and retargeting pools to discover new ways to tap into relevant users.
* Adoption of growth mindset with eagerness to test and learn across channels to drive insightful learnings across territories.
* Confidently carry out A/B tests across channels, reporting on findings & leading on the next steps following the test period.
* Conduct market research to identify industry trends, competitor activities, and potential opportunities.
* Specific US/European knowledge is preferable.
* Working with the teams to utilise creator content, confidently handling spark ads on TikTok as well as boosted content across other platforms.
* Offer support to the Paid Social team with any queries when needed, working collectively to meet deadlines across paid channels.
* Coordinate closely with departments such as brand & social to ensure cohesive and consistent marketing efforts.
* Provide administrative assistance to the digital marketing team as needed, including scheduling meetings, managing calendars, drawing key actions and organizing documents.
* Help with budget tracking and procurement processes.
About you
* Committed to promoting conscious creativity, helping us build a brand that champions sustainability and supports our social and environmental impact.
* 2+ years of experience supporting paid social campaigns within fashion, lifestyle, beauty, or similar consumer sectors.
* Proven track record of working towards performance targets with platforms like Meta Ads, TikTok Ads, and Snap.
* Strong analytical skillset; ability to distill learnings into actionable recommendations.
* Creative mindset; comfortable briefing and working with designers and external agencies.
* Excellent verbal and written communication.
* High attention to detail.
* Bonus: experience with Shopify, Triple Whale, or familiarity with UGC influencer strategies.
What's in it for you?
* Competitive salary in line with industry benchmarking.
* 3% employer pension contribution, 5% employee contribution as standard.
* 33 days annual leave inclusive of bank holidays, with additional days for long service.
* Birthday day off.
* Team socials and meetups.
* Monthly well‑being activities to support your health and wellbeing.
* Tailored progression pathways.
* A thorough EAP scheme offering financial, legal and health support.
* Access to professional support & mentoring.
* Bonus Scheme for all employees paid out twice a year.
* Motel 50% discount.
* Motel is a growth mentality company.
Motel Rocks Group Ltd is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
#J-18808-Ljbffr