Who We Are
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.
To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.
What You'll Do
* Support the development and execution of industry-leading comms/PR campaigns and a strong pro-active media relations programme
* Develop and build BCG's network of media contacts focusing on the global titles based in the UK, national press, and key industry specialist titles
* Be a core member of running BCG’s day-to-day BCG London press office, handling incoming media queries and liaising directly with MDPs to prepare for and react to media opportunities
* Work alongside senior stakeholders to proactively monitor and manage reputational risk, provide strategic counsel, handle press enquiries and work alongside client communications teams and digital experts where needed
* Help manage our local PR agency
* You will be part of the London-Amsterdam-Brussels (LAB) system. You will be based in London, UK but may be required to travel to the Netherlands and/or Belgium occasionally for global, regional connections
* Drive a streamlined media monitoring programme for the LAB system alongside global media/marketing metrics colleagues
* Work alongside the LAB Marketing Team and Global PR teams to raise the profile of BCG’s experts and thought leadership
* Where appropriate, proactively pitch story ideas from a busy pipeline of BCG research and published content, with a specific focus on the UK
* Oversee the media training of MDPs and prepare experts for media interactions, including attending interviews and meetings, and preparing briefing documents
YOU'RE GOOD AT
* Written and verbal communication – able to formulate and articulate a viewpoint on complicated issues, develop compelling press materials and create concise, well-written narratives/messages
* Problem solving, critical and creative thinking and flexibility of approach – the ability to drive results and impact in often ambiguous situations
* Working in a team environment and collaborating across teams/units to deliver the best for BCG
* Relationship building (externally with media and internally with a variety of stakeholders) – knowing when to constructively challenge where appropriate
* Working efficiently and calmly in a fast-paced PR setting including issue management and crisis comms
* Finding a media hook and aligning our assets (thought leadership, expertise, partners, etc.) with the busy UK news agenda
* Quickly establishing a good understanding of a wide variety of industries
* Staying organised and making progress amidst a high volume of complex projects and stakeholders
* Maintaining high quality standards under pressure
* Displaying a strong work ethic, service-mentality, and autonomous drive
What You'll Bring
* BA / Masters preferred, at least 7+ years of B2B press experience ideally in professional services environment, agency or similar
* Demonstrable experience building strong relationships with target UK and European media
* Strong track record delivering and supporting campaigns across earned, owned and paid media
* Excellent understanding of the components of a B2B news piece, article, feature, op-ed or by-lined comment piece
* Genuine interest and knowledge of the UK media ecosystem and cycle
Who You'll Work With
* LAB Managing Directors and Partners (MDPs) and both global and local topic experts
* Report into LAB PR Director and work closely with the LAB Marketing Team
* Global Positioning and External Communications Team, particularly the Global Head of External Communications and European Media Relations Lead
* Wider network of London office and LAB system staff
Additional info
BCG’s marketing team drives the firm’s reputation as a thought leader. We work to strengthen and protect BCG’s brand, advance our business agenda, and partner with management to engage with our key audiences through tools such as global thought-leadership publications, public relations, alumni outreach, recruitment marketing, and social media.
Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
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