Senior Marketing Manager
Location: London
Contract: 3-month assignment
Pay Type: Umbrella - Inside IR35
Working Pattern: Hybrid (3 days onsite per week)
Join a Global Leader in Events, Digital Learning & Industry Insights
We're working with a major FTSE 100 organisation renowned for delivering world-class events, digital services and specialist intelligence across global creative, technology and business sectors. Their newly established festivals and intelligence division is pioneering a new approach to large-scale industry experiences-bringing together iconic global brands and cutting-edge content to inspire, educate and connect communities worldwide.
They are now seeking an experienced and commercially-driven Senior Marketing Manager to accelerate the direct-to-consumer growth of their learning and intelligence products, including online courses and subscription-based insights.
This is a unique opportunity to shape and scale a B2B2C marketing engine from the ground up within a highly respected, globally recognised organisation.
What You'll Do
Drive the B2C Growth Strategy
* Build and own the direct-to-individual growth roadmap.
* Identify key audience segments and tailor propositions to self-funded professionals.
* Define clear, scalable routes to market.
Deliver Revenue & Performance
* Own direct B2C revenue targets for courses and subscription products.
* Lead trading activity, pricing optimisation, promotions and ROAS improvements.
Execute High-Impact Performance Marketing
* Run hands-on paid search, paid social, display and retargeting campaigns.
* Test and scale new acquisition channels including affiliates and partnerships.
* Optimise messaging, creative and targeting through continuous experimentation.
Enhance Customer Funnels & Journeys
* Own the full acquisition and conversion funnel from awareness to renewal.
* Improve landing pages, checkout flows and onboarding through data and A/B testing.
Develop CRM & Retention Programmes
* Build life cycle campaigns that drive repeat purchase, cross-sell and subscription renewal.
* Collaborate with Product and Customer Experience teams to reduce friction.
Analyse, Measure & Report
* Partner with analytics and digital teams to build dashboards and reporting.
* Use insight to guide investment decisions and influence senior stakeholders.
What You'll Bring
* 7-10+ years' experience in growth, performance or digital marketing.
* Proven ability to own and deliver against direct revenue targets.
* Strong hands-on paid media expertise.
* Confident working with data, experimentation and optimisation.
* Experience in digital learning or subscription products (advantageous).
* Commercially sharp, proactive, and comfortable building new channels from scratch.
Why This Role?
You'll join a highly respected global organisation at the forefront of creativity, learning and industry intelligence-contributing directly to the growth of flagship digital products used by professionals around the world.
Guidant, Carbon60, Lorien & SRG - The Impellam Group Portfolio are acting as an Employment Business in relation to this vacancy.