St Michaels Resort – Marketing and sales Director
In the past couple of years we have been voted Best UK Spa Hotel (AA); Large Hotel of the Year (Cornwall Tourism Awards) and Best Hotel in South West (Trenchermans) We also have the largest health Club in Cornwall and one of the UK’s top spas.
This must be one of the most exciting Marketing opportunities in the South West, building a real destination brand. We need an experienced brand and digital marketeer to lead our Marketing, Sales and Revenue management function and join a small Board to drive the growth of St Michaels for the future
Strategic Leadership - represent marketing at board level and lead the development and delivery of the resort’s long-term vision, brand identity, market positioning
* Customer understanding ,market research/ competitor analysis, and data
* Market Positioning, Brand Strategy, Brand Building
* Review our “tech stack” ensuring we are using the optimum booking engines and digital partners and tools. Develop and execute annual marketing communications plans across all of our businesses, especially across digital including PPC, Display, Retargeting, Meta, and Paid Social, as well as via PR, influencers, social etc
* Present all of the St Michaels offer on its website/ websites/ app etc in an emotive, relevant, and impactful manner to generate sales and desirability
* Lead the team in monitoring and evaluating performance, driving continuous improvement
* Ensure we have highly impactful, relevant and exciting on property guest communication and brand building throughout the business through
* Oversee and develop our reservations team and their sales/ conversion performance
* Manage optimal reservations performance
At least 10years marketing experience rising to CMO, Director or Head of Marketing
* Proven brand building expertise across a range of brands
* Proven success in developing and executing marketing strategies that drive revenue growth.
* Strong experience and Proficiency in digital marketing tools and platforms, including SEO, PPC, email marketing, and social media Which have delivered demonstrable success in digital marketing
* Sophisticated CRM and emarketing experience
* Development of strategy and annual business plans as well as marketing plans
* Activity that demonstrates business success from creative ideas and innovation
* Luxury service brand experience
*