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Senior Consultant | Caselton Clark | FMCG, Events and IP Executive Search
Role: Head of Marketing
Location: London, Hybrid
Company
This organisation stands at the forefront of delivering high-impact events across a diverse range of industries. Through its dynamic line-up of conferences, expos, and summits, it serves as a crucial hub where industry pioneers meet, exchange ideas, and stay on the pulse of innovation and evolving market trends. The role is highly data-focused, leveraging analytics to drive strategic decisions.
Responsibilities:
1. Successfully develop and implement a global marketing strategy aligned with the portfolio’s growth plan.
2. Develop a growth marketing strategy to attract new customers to the portfolio’s suite of products
3. Oversee the execution of integrated multi-channel marketing campaigns.
4. Manage and lead a growing marketing team.
5. Develop the brand across key global media platforms, whilst engaging with individuals outside of the organisation to build relationships.
6. Responsible for overall marketing performance reviews including campaign metrics and data management.
7. Responsible for marketing budget and weekly reporting on KPI performance and business growth.
Requirements
1. 7+ years within senior management of a B2B marketing environment.
2. Proven ability to create and deliver effective marketing strategy that drives business growth.
3. Experience in budget management, with an analytical, data-driven and structured approach to decision-making.
4. Proven ability to manage large teams and foster a culture of success.
5. Experience in working with sector and trade associations, and other private sector partners.
6. A forward-thinking individual with expertise on community development, data management and global market experience.
7. Ability to develop relationships across the business in order to share best practice and enhance team learning.
8. Experience in stakeholder (internal and external) management
9. Proven track record in setting and hitting targets and KPIs with weekly reporting on performance updates.
Please send your CV to jen@caseltonclark.co.uk to be considered for this position. Caselton Clark are a specialist recruitment agency for media, events, exhibitions and conferences.
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing and Management
Industries
* Events Services
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