Regional Sales & Development Manager – Southern Region 3
Department: Sales
Company: Subaru (UK) Ltd
Location: Regionally based (Southern Region 3)
Hours: 37.5 hours per week, Monday to Friday
Salary: Competitive + performance-related bonus
Benefits: 25 days holiday + Bank Holidays, company car scheme, private healthcare, pension
About the Role
We are seeking an experienced, commercially focused Regional Sales & Development Manager to drive performance and growth across Subaru’s Southern Region dealer network.
This role carries full responsibility for regional sales results, dealer development, and long-term network success. Acting as both a strategic leader and trusted partner to franchised retailers, you will combine commercial leadership, performance management, coaching, and relationship development to deliver sustainable growth.
You will operate with an “MD mindset” for your region — leveraging market insight, creativity, and sound commercial judgement to maximise opportunities, strengthen partnerships, and champion the Subaru brand.
At the heart of the role is a clear objective: building a high-performing, profitable, and customer-focused dealer network that is Better Where It Matters.
There may also be the requirement to support the introduction and ongoing development of additional new and existing brands within the IM Group portfolio, as required.
What Success Looks Like
Success in this role means contributing directly to Subaru’s wider business priorities, including:
* Employee satisfaction
* Dealer partner satisfaction
* Outstanding customer experience
* Network growth and optimisation
* Strong commercial performance and profitability
Key Responsibilities
Regional Sales & Network Performance
* Drive and deliver vehicle sales performance across the regional dealer network
* Monitor performance against wholesale and registration targets, identifying risks and opportunities
* Establish clear, measurable objectives and actively manage dealer performance
* Ensure sales leads and opportunities are handled to the highest standard
* Develop and implement action plans to optimise regional results
Dealer Development & Franchising
* Build strong, credible, and long-term relationships with dealer principals and senior stakeholders
* Support, coach, and challenge retailers to improve performance and operational effectiveness
* Identify underperformance and implement structured improvement strategies
* Lead dealer appointments and network development initiatives within the region
* Act as the primary contact for franchise-related operational matters
Customer Experience & Brand Representation
* Support retailers in delivering exceptional customer experience and brand standards
* Oversee and assist with the resolution of customer satisfaction concerns where required
* Ensure compliance with Subaru sales, marketing, and customer journey expectations
* Act as a visible and authentic ambassador of Subaru values
Collaboration & Engagement
* Conduct regular business reviews and performance meetings with retailer partners
* Drive alignment and execution of national sales and marketing initiatives
* Support regional and national events, launches, and brand activities
* Work cross-functionally with Sales, Marketing, Aftersales, and Parts teams
Skills, Experience & Knowledge
Essential
* Proven experience within the automotive sector, ideally in a regional, field-based, or dealer-facing role
* Strong commercial acumen and confidence interpreting sales performance data
* Excellent communication, negotiation, and stakeholder management skills
* Ability to influence senior decision-makers with credibility and professionalism
* Proficiency with CRM systems, Microsoft Office, and digital sales tools
* Confidence operating within digital and social channels in a business context
Desirable
* Experience in dealer network development or franchising
* Exposure to customer experience, CSI, or retailer performance management
Personal Attributes
* Self-motivated, resilient, and highly organised
* Commercially curious with a proactive, solutions-driven mindset
* Comfortable working autonomously while contributing positively to team culture
* Confident managing competing priorities and operating under pressure
* Professional, credible, and relationship-oriented
Travel
* Regular regional travel required
* Occasional UK and international travel may be necessary
Working at Subaru (UK) Ltd
You will join a collaborative, high-performing team committed to shared success, strong partnerships, and continuous improvement. Our culture is built around accountability, mutual support, and being Better Where It Matters — for our customers, retailers, and colleagues.