You will act as the primary contact for Enterprise Analytics (EA) and other measurement teams, owning the Personalisation measurement backlog and leading sprint planning. In this role, you’ll partner closely with Customer teams, including Rewards and Customer Journeys, serving as a subject matter expert to create detailed briefs that deliver actionable insights and advance our Personalisation agenda. Your work will directly feed into the Customer Intelligence Engine, driving continuous improvement and innovation. You’ll translate strategic priorities into practical operating rhythms, influence senior stakeholders, and simplify complex, customer-led decisions to deliver meaningful business outcomes. Additionally, you’ll coach and develop team members, balancing short-term delivery with long-term value creation. Customer Understanding & Personalisation – Drive deep customer insight within the Know Me, Serve Me, On My Terms model to inform audience strategies that enhance relevance and deliver growth. Workflow Prioritisation & Delivery – Own and manage the Personalisation Insights & Measurement backlog, prioritising by commercial value and impact. Act as the main contact for measurement teams, coordinating sprints and removing blockers for smooth delivery. Business Partnering & Decision Support – Build strong partnerships with Customer teams to co-create actionable briefs, interpret insights, and influence decisions that improve personalisation outcomes and achieve strategic goals. Continuous Optimisation – Maintain high standards for briefs and reporting, moving from descriptive to diagnostic insights with clear recommendations. Drive ongoing optimisation of audiences, triggers, and journeys aligned to the Personalisation plan. Extensive experience in analytics and insights within fast-paced, data-rich environments. Proven ability in analytics planning, programme management, and cross-functional team coordination in matrixed organisations. Track record of delivering measurable value through personalisation, CRM, and multi-channel customer programmes. Strong expertise in incrementality, controls, causal measurement, and translating analysis into actionable strategies. Exceptional storytelling and stakeholder influence, defining requirements and communicating effectively across multidisciplinary teams.