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Marketing & communications director (public sector)

London
CGI
Public sector
Posted: 6 April
Offer description

Position Description:

At CGI, you will shape how we engage and grow within the UK public sector, driving a unified go-to-market strategy that delivers measurable commercial impact across government and public safety. As a trusted advisor to senior leaders, you will translate market insight and policy into compelling positioning, enabling stronger client relationships, improved win rates, and sustainable growth. You will lead with accountability and creativity, empowering your team to deliver high-value outcomes while fostering a collaborative, high-performance culture that supports innovation, ownership, and long-term success.

CGI was recognised in the Sunday Times Best Places to Work List and has been named a UK ‘Best Employer’ by the Financial Times. We offer a competitive salary, excellent pension, private healthcare, plus a share scheme (3.5% + 3.5% matching) which makes you a CGI Partner not just an employee. We are committed to inclusivity, building a genuinely diverse community of tech talent and inspiring everyone to pursue careers in our sector, including our Armed Forces, and are proud to hold a Gold Award in recognition of our support of the Armed Forces Corporate Covenant. Join us and you’ll be part of an open, friendly community of experts. We’ll train and support you in taking your career wherever you want it to go.

This is a hybrid position in London

Your future duties and responsibilities:

In this role, you will lead the end-to-end marketing and communications strategy for CGI’s Public Sector portfolio, aligning Government & Justice, Public Safety, and Government Relations into a single, coherent go-to-market approach. You will take ownership of delivering measurable commercial outcomes, from pipeline growth and improved win rates to stronger framework positioning and strategic account expansion. Acting as a senior advisor to business leaders, you will shape growth strategy through market insight, policy awareness, and competitive positioning while ensuring CGI presents a unified and credible voice across the public sector.

You will also build and lead a high-performing Marketing Business Partner team, fostering a culture of accountability, innovation, and continuous improvement. Working collaboratively across specialist teams, you will drive integrated campaigns, thought leadership, and stakeholder engagement, ensuring all activity is aligned to business priorities and delivers tangible impact.

Lead & Deliver integrated public sector marketing strategy aligned to growth priorities
Shape & Influence senior stakeholders on positioning, investment, and go-to-market decisions
Drive & Optimise pipeline growth, win rates, and commercial marketing performance
Align & Integrate messaging across Government & Justice, Public Safety, and Government Relations
Develop & Elevate thought leadership aligned to policy and sector priorities
Build & Lead a high-performing, commercially focused marketing team
Orchestrate & Execute campaigns, bids, and engagement activity with measurable impact
Monitor & Improve performance through data, insight, and agile planning cycles

Required qualifications to be successful in this role:

You will bring significant marketing leadership experience within complex, regulated environments, ideally across the public sector, government, or related industries. You should demonstrate a strong understanding of public sector policy, procurement frameworks, and stakeholder dynamics, alongside a proven ability to deliver measurable commercial outcomes. Experience influencing senior stakeholders, leading high-performing teams, and shaping strategic growth initiatives is essential.

You should have significant experience in B2B marketing leadership within public sector or regulated industries
Strong understanding of public sector procurement, frameworks, and policy landscape
Proven ability to deliver measurable impact on pipeline growth, win rates, and revenue
Experience partnering with senior stakeholders and influencing strategic decisions
Demonstrated success in leading and developing high-performing teams
Strong capability in integrated marketing, bid support, and thought leadership development
Ability to translate market and policy insight into compelling commercial positioning

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