Senior Social and Creative Performance Lead Location: London, Brighton, or Manchester Department: Creative Reports to: Executive Director, Creative, Content and Social About the role The Senior Social and Creative Performance Lead shapes how Anything is Possible connects social strategy with performance driven creative. The role sits at the point where creative thinking, platform behaviour and measurable performance meet. You’ll lead social strategy across key platforms, guide creative performance for paid social and digital video, and help the agency produce work that delivers both strong ideas and strong results. You will act as the agency’s lead social strategist, shaping organic and content approaches with a clear understanding of how they interact with paid activity. You’ll work closely with the Executive Director, Creative, Content and Social to develop new creative performance products, support client growth and strengthen how Creative, Media and Strategy work together. Key responsibilities Lead the agency’s creative performance approach for paid social and digital video, defining how creative, platform behaviour and testing improve performance Act as the lead social strategist, setting organic and content direction across Meta, TikTok, YouTube, LinkedIn, X and other major platforms Develop social content frameworks, community strategies and creator or influencer approaches. Work closely with Media and Creative teams to ensure creative thinking aligns with channel mechanics and performance goals Support growth for existing clients through insight led social and creative performance strategies Help formalise the agency’s creative performance offering, creating clear services, deliverables and pricing models Lead creative testing and optimisation, turning insight and analytics into simple, actionable creative direction Identify emerging formats, tools and platform betas and share practical opportunities with internal teams Develop and present pitch decks for clients and prospects Work with Strategy and Analytics to contribute to a unified creative performance reporting approach About you An experienced social strategist with deep platform expertise across major channels Skilled in creative performance for paid social and digital video, including testing and optimisation Able to turn performance data, audience insight and platform behaviour into clear creative recommendations Confident working alongside Media and Strategy teams Strong presenter, able to explain thinking clearly to clients and internal teams Comfortable shaping or formalising service offerings in a commercially sound way Collaborative and trusted across Creative, Media and Strategy teams Curious about new tools and trends, including practical use of AI to support creative development