Head of Venue & Events Sales
We're working with a well‑established events venue in the West Midlands to recruit a Head of Venue & Events Sales. This is a senior commercial role and we want to be upfront from the outset: we're looking specifically for someone who has built their career within the events or venue industry. If your sales background sits outside of that world, this one isn't for you.
For the right person, this is a genuine lead role with real scope to make it your own.
The position is focused on revenue, covering conferences, corporate events, exhibitions, live events, weddings, and parties. You'll be the driving force behind growing that revenue stream, which already generates over £1m annually and is on an upward trajectory.
Reporting to the Commercial Director, you'll develop and own the full commercial strategy for the venue. That means identifying and securing new revenue opportunities, implementing pricing and packaging strategies to maximise profitability, and working toward year‑round utilisation across hospitality suites, conference facilities, and outdoor event spaces. You'll also support the Commercial Director on event days, covering bars, kiosks, and on‑site facilities.
On the business development side, you'll build and manage a structured sales pipeline, drive outbound activity through networking, partnerships, and direct outreach, and establish clear KPIs around revenue growth, conversion rates, and client retention. You'll put in place proper reporting and forecasting frameworks so performance is visible and accountability is built in.
You'll work closely with the Experience and Engagement team on campaigns and lead generation, with Operations on event delivery, and with Finance on reporting and invoicing. You'll have one direct report, a Venue Sales Account Manager focused on key accounts, and you'll be responsible for their ongoing direction and development.
The role is Monday to Friday, 9 to 5, though this is the kind of position where you'll naturally want to be present at larger or new events as they land. You won't be involved in the operational delivery side of events, but you'll want to be across the big ones.
What we’re looking for:
* Solid, demonstrable experience in a senior sales or commercial role within the events or venue industry, this is an essential requirement and applications without this background will not be considered
* A track record of growing non‑matchday or non‑core revenue within a venue or events environment
* Strong business development instincts, someone who can spot an opportunity and act on it
* Experience building and managing a sales pipeline with clear forecasting and conversion tracking
* The ability to develop innovative event concepts and partnership‑led opportunities
* Excellent relationship management skills across corporate clients, agencies, and partners
* Experience with CRM and event management systems is a bonus
* A sports or hospitality background would be a real advantage
* Enthusiasm, energy, and fresh ideas for how to grow a venue commercially
Package:
* Competitive salary, details provided on application
* Annual performance and behaviours‑based bonus
* Monday to Friday, standard hours
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