Marketing
Senior Product Marketing Manager
* Location: London, London, City of, United Kingdom
* Contract Type: Regular
* Schedule: 35
* Job ID: R98335
About the Business
With more than 10,000 global customers, Brightmine, formerly XpertHR, is a leading provider of people data, analytics and insight for the HR sector. We help HR leaders confidently navigate the evolving world of work through our unique combination of critical workforce data, AI-enabled technology and trusted HR expertise. At the same time, we're creating an inclusive, people-focused environment of our own. A culture where individuals with ambition, curiosity and ideas can make an impact. Where you can think big, aim high and explore more.
About the Role
We are looking for a data-informed Senior Product Marketing Manager with strong go-to-market execution, clear and compelling copywriting skills, and a collaborative mindset. In this role, you will focus on understanding the needs of HR and Reward professionals and turning those insights into impactful marketing strategies that drive value and growth. You’ll work closely with cross-functional teams—including Commercial, Product, and Market Planning—to ensure our messaging resonates with users and supports business success through creative, user-centred marketing.
Responsibilities
* Craft compelling, user-focused messaging and positioning for our product portfolio.
* Translate product features into clear, benefit-driven narratives that address real user needs.
* Collaborate with Brand, Demand Generation, and Customer Marketing teams to ensure consistent go-to-market execution.
* Use data and market insights to inform creative direction and refine messaging.
* Partner with Product, Content, and Data teams to communicate value propositions effectively.
* Support Sales Enablement with tools and materials aligned to the buyer journey.
* Monitor competitor positioning and adapt messaging to maintain a competitive edge.
Experience
* Experience in B2B product marketing, ideally in HR tech, legal content, or data analytics.
* Strong copywriting and storytelling skills, with a portfolio that blends data and insight.
* Ability to work across global markets, with experience in the US market a plus.
* Comfortable using tools like Microsoft Office, Salesforce, Eloqua, and Adobe Analytics.
* Familiarity with GenAI tools and sales enablement platforms like Highspot is a bonus.
* Excellent communication and collaboration skills, with the ability to influence stakeholders.
* Considerable Relevant experience in product marketing or a related field.
* Degree in Marketing, Business, or a related discipline is helpful but not required.
Working for you
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
● Generous holiday allowance with the option to buy additional days
● Health screening, eye care vouchers and private medical benefits
● Access to a competitive contributory pension scheme
● Save As You Earn share option scheme
● Travel Season ticket loan
● Electric Vehicle Scheme
● Optional Dental Insurance
● Maternity, paternity and shared parental leave
● Employee Assistance Programme
● Access to emergency care for both the elderly and children
● RECARES days, giving you time to support the charities and causes that matter to you
● Access to employee resource groups with dedicated time to volunteer
● Access to extensive learning and development resources
● Access to employee discounts scheme via Perks at Work
We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120.
Criminals may pose as recruiters asking for money or personal information. We never request money or banking details from job applicants. Learn more about spotting and avoiding scams here .
We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120.
Criminals may pose as recruiters asking for money or personal information. We never request money or banking details from job applicants. Learn more about spotting and avoiding scams here .
Please read our Candidate Privacy Policy .
USA Job Seekers:
We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.EEO Know Your Rights. #J-18808-Ljbffr