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iQ Student Accommodation provided pay range
This range is provided by iQ Student Accommodation. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
iQ is one of the UK's biggest providers of student accommodation, committed to giving our 34,000 students in 85 sites across 29 UK cities their best year yet.
Our London and Manchester based support teams are the cog that keeps the iQ wheels turning, providing our brilliant site teams with everything they need to deliver a fantastic student experience every day.
iQers are a pretty special bunch. Our team is bursting with independent thinkers and problem solvers, who join us to explore what's possible and build a career as part of a diverse, fun and supportive team. If you have people skills, personality and potential then you have all the makings of a great iQer.
We are looking for a Digital Product Manager to join our Marketing team. The role is accountable for supporting the delivery of iQ Student Accommodation's revenue targets, through the management, maintenance and optimisation of iQ's digital platforms, including planning and delivery of web and app improvement projects, integrations and national and international digital sales platforms. The role will be accountable for continually testing, reporting, analysing and optimising digital platform performance.
Key Role Responsibilities:
* Continually identify and deliver data-backed optimisations to improve online customer journeys and experience, to increase conversions both in the UK and international markets, in close collaboration with the Web & Digital Analyst, IT team, and web agency.
* Own and optimise the conversion funnel
* Website and mobile development prioritisation and management of schedule of works, testing and release schedule, working in partnership with our web agency and IT team.
* UAT to support releases, in close collaboration with our web agency and IT team.
* Working closely with the Head of Marketing, own the planning for and delivery of product innovations that enhance the customer journey and efficient ways of working, ensuring that the takes place with the IT team to secure an agreed programme of product development.
* Develop and maximise all new and existing online revenue generation opportunities through digital platform enhancements, in collaboration with key internal stakeholders.
* Work closely with the digital marketing manager to support delivery of the strategy for all paid search, paid social, SEO, email and SMS marketing, in domestic and international markets, ensuring that our platforms are optimized to deliver on commercial goals.
* Own the delivery of campaigns and activations across digital platforms through the leasing cycle.
* Identify, scope out and deliver product integration enhancements to improve user experience and the conversion funnel
* Own iQ's CMS for the website and app, being accountable for all content accuracy and relevancy, in close collaboration with the Content team and Property Marketing Manager.
* Gather robust marketing intelligence through the evaluation of analytics, market intel and competitor data, to inform development and design.
* Manage external suppliers to ensure the delivery of a quality and cost-effective service.
* Keep up to date with digital product and e-commerce best practice, putting it to action across all channels, adopting a test-learn-rollout approach.
* Provide reporting and actionable insight on all digital platform performance, demonstrating ROI, in collaboration with the Web & Digital Analyst.
* Provide daily, weekly, monthly and ad hoc reports, analysis and recommendations as required.
* Comply with data handling policies.
Skills and Experience:
* Solid understanding of ecommerce and digital marketing principles, theory and best practice.
* Hands-on experience of managing web development projects to optimise customer journeys and experience.
* Solid understanding of and experience in managing multiple digital platforms and integrations with backend systems.
* Web literacy and proficiency in data extraction and the use of databases and reporting tools, e.g. Google Analytics, Power BI.
* Demonstrable hands-on experience of web tools and platforms.
* Good proficiency in all Microsoft Office packages with advanced Excel skills.
* Proficient in managing multiple priorities, working to tight deadlines in a fast-paced environment, managing internal and external stakeholders.
* Strong organisational and project management skills.
We operate a hybrid working model with 3 days in the office and 2 days working from home / site location.
Ready to feel like you've got the best job ever? Apply today and find out what it's really like to work at iQ!
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Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Advertising and Marketing
Industries
Leasing Non-residential Real Estate, Leasing Residential Real Estate, and Real Estate Agents and Brokers
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