About the Role
We’re looking for a hands-on and commercially focused Digital Marketing Manager to support the growth of our e-commerce and digital marketing activity across owned and paid channels.
Working closely with the Head of Marketing, you’ll play a key role in planning, delivering, and optimising campaigns across Shopify, Klaviyo, Google, Meta, and other digital platforms. This role combines campaign management, performance analysis, e-commerce support, and digital optimisation within a fast-paced environment.
This is an excellent opportunity for someone with strong technical and analytical marketing experience who enjoys driving measurable growth and improving customer acquisition performance.
Key Responsibilities
* Plan and execute email marketing campaigns and automated customer flows using Klaviyo
* Support paid advertising activity across Google, Meta, and other digital channels
* Monitor and optimise campaign performance against KPIs, including ROAS, CPA, traffic, and conversion
* Develop audience targeting strategies aligned with wider marketing objectives
* Analyse campaign and channel performance, providing regular reports and actionable insights
* Work closely with the creative team to ensure campaigns align with brand guidelines and messaging
* Support ongoing optimisation and development of the Shopify ecommerce platform
* Liaise with external ecommerce support agencies where required
* Monitor organic search performance and support SEO initiatives
* Assist with benchmarking and analysing AI search visibility and inbound search opportunities
* Identify opportunities to improve automation, customer journeys, and digital performance across channels
Skills & Experience Required
* 2+ years of experience in a Digital Marketing role or similar
* Previous experience working with Shopify or a similar ecommerce platform
* Experience using Klaviyo or equivalent email automation software
* Hands-on experience managing Google PPC campaigns
* Experience managing Meta advertising campaigns
* Strong analytical and reporting skills
* Confident using digital marketing tools and platforms
Desirable Skills
* Knowledge of programming languages such as HTML and CSS
* Experience with additional paid advertising platforms
* Experience with SEO and organic search optimisation
* Knowledge of the clothing industry
What We Offer
* Opportunity to work within a growing global ecommerce business
* Involvement in a wide range of creative digital marketing and ecommerce projects
* Experience in the online clothing/fashion industry
* Gym membership
* Sick pay
* Company pension
Further Details
* Full time, permanent
* In person, Altens Aberdeen
Apply Now
If you’re passionate about digital marketing, e-commerce growth, and performance optimisation, we’d love to hear from you.
Apply today with your CV and portfolio/examples of previous campaign performance where possible.
Only applicants under consideration will be contacted.
About 2tall.com
Over 13 years ago, we started an ecommerce business for tall men, offering extra-long, modern clothing designed specifically for guys from 6’4” to over 7 feet tall. The brand was created “for tall guys, by tall guys”, focusing on fit rather than simply increasing width like traditional “big and tall” retailers.
We’ve since built a loyal UK and international customer base by combining technical sizing expertise with fashionable, in-demand product lines, strong ecommerce capability, and a highly customer-focused shopping experience. Today, 2tall is recognised globally as a leading brand in tall men’s clothing and continues to grow internationally.