Overview
Reports to: Head of Customer Marketing (Events & Products)
Based in: Horncastle
Role Purpose: To provide support to the Customer Marketing team to deliver the marketing strategies for a range of Kelsey events and products
Key responsibilities
Events
* Assist the Head of Customer Marketing and team to develop and implement marketing strategies for Kelsey events through the appropriate internal and external channels and platforms to drive ticket sales
* Support the team by creating and delivering both e-shot and social media campaigns to drive pre-paid and on-the-day ticket sales for events, measuring performance against KPIs and reporting results
* Be responsible for marketing the Autojumbles across all relevant internal and external channels to drive pre-paid and on-the-day ticket sales, with a focus on increasing pre-paid sales. Products (including bookazines, books, merch etc…)
* Assist the Head of Customer Marketing and team to develop and implement marketing strategies for Kelsey products through the appropriate internal and external channels and platforms to drive product sales
* Support the team by creating and delivering both e-shot and social media campaigns to drive product sales, measuring performance against KPIs and reporting results
* Be responsible for marketing a range of products across all relevant internal and external channels to drive product sales pre-launch and regularly at relevant times
* Work with the marketing team to develop and produce marketing assets which include messaging and offers relevant to and engaging specific audiences to drive sales
* Develop and implement general marketing opportunities
* Actively participate in Customer Marketing, Brand and other meetings, providing monthly reports as required
* Attend Kelsey and third-party events to ensure the delivery of the customer-direct offer, including working on the Kelsey retail stand
* Ensure all marketing, lead generation and other relevant activity is fully GDPR compliant
* Co-ordinate competitions for Kelsey events ensuring collected data is GDPR compliant and competitions comply with terms set out in the gaming act
* Use company-approved AI to assist in achieving objectives of the role and the business
* To provide support on shows and retail stand admin as and when required
* Support the Head of Customer Marketing (Events/Products) to meet the needs of the business and undertake any other reasonable ad-hoc duties as and when required
* Interest in event marketing and multi-channel campaign management (especially digital); relevant qualification an advantage
* Results orientation
* Interest in developing audience insight and data-driven marketing
* Excellent collaboration and communication skills
* Project management skills, with the ability to balance multiple tasks and deadlines
* A mix of creative thinking and analytical ability, with attention to detail
* Competent in, or interest in, using marketing tools, databases, and digital platforms
* Ethic and focus on constant development and improvement
* Well organised, able to prioritise, plan, meet deadlines with strong attention to detail
You will be enthusiastic and committed, good at working within tight deadlines, a good team player and quick to learn.
What Kelsey offers
* The opportunity to be part of a marketing team and develop skills to shape and deliver marketing campaigns for a number of consumer events loved by their audiences
* A collaborative and supportive team culture, where ideas are encouraged and shared.
* The chance to work with a variety of brands, audiences, and event formats.
* Career development and training opportunities within a growing media and events business.
* Based in Horncastle with potential for hybrid working (depending on role requirements).
Kelsey Values
Creativity, enthusiasm, passion, integrity, high standards, self-development, supportive of others, continual improvement, accountability
How to apply
Please include a CV with your letter of application and send it to:
Staff Recruitment (Ref. MK2)
Kelsey Media Ltd,
Morton Way,
Horncastle,
Lincolnshire LN9 6JR
Email: hr@kelsey.co.uk
Closing date for applications: Sunday, 28th September 2025
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