As Head of Category Marketing, you will play a pivotal role in shaping and executing the marketing strategy for one or more of our key product categories.
What if you read the description and don't meet every single requirement? We encourage you to apply anyway - we value diverse backgrounds and are committed to inclusivity!
What you’ll be doing
Reporting into the Category Marketing Director, you will be responsible for translating deep student, employer, and market insight into distinctive value propositions and integrated campaigns that attract, convert, and retain students globally.
With a particular focus on Gen Z audiences, you will ensure our marketing clearly communicates the employability outcomes and career impact of our programmes. You will work cross-functionally to bring customer insight, brand strategy, and commercial goals together, delivering campaigns that resonate with our audiences and drive measurable impact.
You will collaborate closely with colleagues across Brand, Product, Strategy and Performance and Performance Media to ensure our category strategies are insight-led, creatively executed, and commercially effective.
What we’re looking for
To be successful in this role you will need to have a proven track record in the following areas:
* Extensive marketing experience, ideally within Higher Education, a youth-focused brand or sector targeting Gen Z audiences.
* Proven experience developing and delivering student recruitment or multi-market marketing strategies.
* Strong understanding of Higher Education dynamics, including applicant journeys and international markets is highly desirable.
* Experience leading integrated campaigns across multiple channels and markets.
* Strong grasp of audience segmentation, insight, and persona development within a complex buyer journey
* Excellent communication and storytelling skills, with the ability to simplify complexity and engage diverse audiences.
* Collaborative mindset with experience working in cross-functional teams.
* Strong project management skills and attention to detail.
* Experience managing and developing high-performing teams.
BPP Education Group are proud to be a Disability Confident employer so if you need any reasonable adjustments for the interview process, please let us know.
BPP Education Group actively promotes equality of opportunity for all with the right mix of talent, skills and potential, and welcomes applications from a wide range of candidates. BPP will select candidates for interview based on their skills, qualifications and experience. Please note that for those posts that are exempt from the Rehabilitation of Offenders Act 1974, the successful candidate will be required to undertake a DBS check in addition to BPP undertaking any necessary online searches. This is deemed appropriate and necessary from a safeguarding perspective, and in line with BPP’s safer recruitment practices
BPP Education Group reserves the right to amend or withdraw this advertisement at any time prior to the closing date, should we receive a high volume of applications or if business needs change.