Job Title: Partnerships Manager
Partnerships Management
Edgbaston Stadium, Birmingham (Hybrid, 4-days a week in the office)
This role is dedicated exclusively to Edgbaston Stadium, acting as the lead for all partnership strategy and relationship management at the venue on behalf of Keith Prowse.
As Partnerships Manager, you will not only ensure the client satisfaction, ensuring contract renewals and contributing to the organisation’s overall success, but also act as the sales lead for Edgbaston, working collaboratively with internal leads across Marketing, Operations, and Finance on both sides to align on commercial targets and goals. You will deliver an exceptional end-to-end experience for our partner (Edgbaston), driving revenue growth and ensuring all Keith Prowse’ commercial opportunities are being maximised and objectives are being met through strategic planning and execution.
Serving as the lead commercial relationship owner for Keith Prowse at Edgbaston.
Conducting annual SWOT analyses with key stakeholders to inform bespoke activation and retention strategies.
Maintaining expert-level understanding of partner contracts, deliverables, and key performance metrics.
Identifying upsell and cross-sell opportunities aligned with partner goals and the Keith Prowse commercial calendar.
Using CRM and Power BI tools to track and report performance, ensuring accountability across teams.
Leveraging data and market insights to recommend improvements and drive incremental value.
Monitoring industry trends and proactively responding to shifting client needs or risks.
Agreeing on CRM opportunity and pipeline strategy prior to going on sale.
Aligning sales strategy with campaign delivery, event operations, and financial forecasting to ensure a seamless commercial approach.
Working closely with the Head of Sales on the creation and implementation of sales strategy.
Leading sales and partnership planning at the venue level, ensuring full alignment on targets, timelines, and activation strategies.
Representing Keith Prowse’s commercial interests in cross-functional planning and performance meetings.
Proven experience in partnership, sponsorship, or commercial account management, ideally within sport, events, or hospitality.
A strong background in strategic planning, stakeholder engagement, and contract execution.
Proficiency in CRM systems and analytical tools, particularly Power BI.
Commercial acumen with a strong grasp of sales, marketing, and operational alignment.
Thinking strategically to drive long-term value.
Displaying strong commercial awareness and market insight.
Applying financial literacy and analytical skills to support decision-making.
27 days of holiday plus bank holidays.
~ Holiday buy-back scheme to purchase up to 10 additional days of annual leave.
~ Up to 6% company contribution to your pension.
~ Private Heath Insurance.
~ Up to 10% annual bonus.
~ Access to the Perks at Work platform with thousands of discounts.
~ Opportunities for learning, development, and growth within Keith Prowse and the wider Compass Group.
~ Free eye tests with discounts on new lenses.
~ Flexible working hours to manage your schedule.
~ Free on-site parking.
At Keith Prowse, we’re proud to foster a workplace that values diversity and promotes inclusion. We welcome candidates from all walks of life to join us in creating a supportive and equitable environment where everyone can excel and collaborate.
Join us in our mission to build a more diverse and inclusive world, working alongside some of the UK’s most innovative and beloved brands.