Sales Development Representative (SDR) – UK MSP Location: Preston (Hybrid – 2 days WFH) Salary: Up to £45,000 basic DOE performance-based bonus About the Role: A fast-growing UK Managed Service Provider is looking for a Sales Development Representative to join their commercial team. This is a proactive, high-impact role focused on generating new sales opportunities, qualifying leads, and booking meetings for the field sales/closing team. Key Responsibilities: Generate and qualify new sales pipeline via calls, emails, LinkedIn, etc. Identify and engage with key decision-makers in target accounts. Support Sales and Marketing campaigns and messaging. Qualify inbound leads and progress them through the funnel. Book qualified meetings/demos for closing teams. Maintain accurate CRM records and provide feedback on market trends and competitors. Requirements / About You: 2 years’ experience in sales development or lead generation, MSP experience essential Comfortable with outbound prospecting and proactive engagement. Strong communication skills, organised, self-motivated. Commercially minded with understanding of MSP services, recurring revenue, and IT buying cycles. Skills & Attributes: Confident engaging prospects at all levels. Target-driven with a collaborative mindset. Good CRM discipline and coachable. Package & Benefits: Up to £45,000 base performance-based bonus (uncapped potential) Training and certification support Super modern HQ office with onsite gym, sauna, walking treadmills at desks, pool table, and darts board Company pension scheme Monthly Employee of the Month incentive – up to £300 Quarterly Employee of the Month incentive – up to £1,000 Hybrid working (2 days WFH) Clear career progression within a growing MSP Exposure to strategic sales techniques and high-value IT services Supportive team environment with shared growth goals Why Apply: Ideal for an SDR looking to grow in a high-performing MSP environment, contribute to pipeline generation, and accelerate their career in technology sales.