Marketing Director
Salary: £80,000 - £90,000
We're recruiting for a successful Lancashire based B2B services looking for a Marketing Director to lead a marketing team and support multiple business units to develop and deliver high-impact marketing activity.
Acting as a centralised marketing function you'll manage external marketing agencies, oversee thought leadership initiatives, and drive demand-generation efforts that support business growth.
Key Responsibilities
* Develop and execute a cohesive marketing strategy, ensuring alignment across multiple business units.
* Act as a strategic advisor to business leaders, helping drive commercial objectives through marketing.
* Lead, mentor, and develop a high-performing team of six marketing professionals.
* Oversee multi-channel campaigns, including digital, content, events, and demand generation.
* Manage relationships with external marketing agencies, ensuring effective collaboration and execution.
* Drive brand positioning and messaging, maintaining consistency across all business units.
* Leverage data-driven insights to optimise marketing performance and refine strategies.
* Oversee the creation of thought leadership content, including whitepapers, case studies, and webinars.
* Manage budgets, track campaign performance, and ensure compliance with high-quality standards.
Key Requirements
* Experienced in marketing, with a background in a major agency or in-house marketing leadership role.
* Adept at leading centralised marketing functions that support multiple business units.
* Strong in stakeholder management, able to influence and collaborate at a senior level.
* Confident in managing large-scale client activities and agency relationships.
* Skilled in budget management, with proven P&L accountability.
* Excellent in written and verbal communication, comfortable engaging with senior teams and external partners.
* A proactive and solution-focused thinker with strong organisational skills and attention to detail.
* Experienced in mentoring and talent development, with a passion for building high-performing teams.
This is a unique opportunity to shape the marketing strategy of a growing organisation, leading a talented team and working across multiple business units. If you're a dynamic marketing leader who thrives on strategic collaboration and execution, we'd love to hear from you.
This is a fully office based role and will be required to be in their Lancashire office 5 days a week. #J-18808-Ljbffr