Join to apply for the Brand Activation Executive role at The Works Stores Ltd
Location
Hybrid: 1-2 days at our Support Centre in Coleshill, Birmingham.
Why The Works?
We inspire reading, learning, creativity and play. Whether you’re engaging with customers on the frontline or supporting colleagues behind the scenes, your impact can be profound and far‑reaching.
Role Summary
We’re looking for a dynamic and creative Brand Activation Executive to join our Brand Marketing team. The role supports the mission to drive brand fame, improve consideration and increase customer engagement through bold, memorable experiences and campaigns.
Responsibilities
* Plan, coordinate and execute branded in‑store activations that drive footfall, customer interaction and brand engagement.
* Support the development and rollout of integrated brand activation campaigns across digital, PR and experiential platforms.
* Collaborate with cross‑functional teams to deliver marketing initiatives aligned with brand strategy and business goals.
* Manage and activate brand partnerships and supplier activations ensuring alignment with campaign objectives and brand values.
* Lead local marketing activation planning for new store openings and shopping centres, including launch events, local marketing and promotional support.
* Assist with PR initiatives, including media outreach, press materials and event coordination to amplify brand visibility.
Skills & Behaviours
* Retail experience
* Passion for brand storytelling and customer experience
* Strong project management and organisational skills
* Excellent communication and collaboration abilities
* Experience in retail event planning, campaign execution or brand partnerships is a plus
* A proactive, hands‑on attitude with a creative mindset
Perks
* 25% colleague discount
* MyWorks: exclusive online discounts across hundreds of retailers, holidays, utilities, tech and more
* Family‑friendly leave including enhanced maternity, paternity and adoption pay
* 33 holiday days including bank holidays, with option to purchase 5 additional days
* Can‑Do Academy: access to ongoing training and development
* Stream: early access to 50% of wages as you earn them
* Share Scheme: own a piece of The Works
* 24/7 support through the Retail Trust’s Employee Assistance Programme
* Healthcare Cash Plan and optional charity giving arrangements
Diversity & Inclusion
We are proud to have an inclusive culture where everyone truly feels able to be themselves. The role is open to all, including under‑represented groups such as ethnic minorities, people with disabilities, carers and members of the LGBTQ+ community. We are open to discussions around working hours and flexible working and will provide reasonable adjustments as needed.
Purpose
To inspire reading, learning, creativity and play.
Values
Crafty | Smart, Caring | Heart in every action, Can‑do | Energy that gets it done.
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