DIGITAL CONTENT STRATEGIST
Farmers Weekly - MA Agriculture
Celebrating 40 years of industry leadership, Mark Allen fosters a culture of passion, creativity, fairness, and talent development. Now, we're looking for a Digital Content Strategist to bring fresh ideas, digital expertise, and audience-first thinking to our celebrated Farmers Weekly portfolio.
Enjoy the best of both worlds with our hybrid model, three days a week in our Sutton (Greater London) office, fostering connection and creativity. Professional growth, career development, training, and mentorship through our MAG Mentorship programme.
A creative, collaborative space to share ideas and craft strategies that engage new and existing customers.
Supportive community. Connect with peers across our networking groups and cross-team projects.
Content Strategy & Experimentation
Lead a programme of content experiments designed to grow engagement among key demographics.
Collaborate with editorial, product and data teams to test formats, topics, and delivery methods (e.g., web, app, email, social).
Use experiment outcomes to shape our ongoing online content strategy.
Audience-Led Content Curation/Creation
Define content needs and curate daily/weekly experiences for priority personas (e.g., contractors, agronomists).
Collaborate with content teams to shape collections, features, and regular digest-style outputs.
Work closely with editors to select, package and promote content in ways that maximise relevance and stickiness.
Support social media and web production functions by sourcing/producing feed content and carrying out quality control checks as required.
Quality Assurance & Workflow Design
Design and maintain a streamlined QA process to ensure high standards across all online content.
Work with the editor to set clear content guidelines and performance expectations for editorial teams.
Reduce individual bottlenecks by embedding quality into scalable process
If you're passionate, creative, fair, and nurturing, you'll thrive in our culture.
A digital content professional who is confident running content experiments, analysing outcomes, and applying insights.
A strong editorial eye with proven experience curating content journeys and packaging editorial in ways that build engagement and loyalty.
Someone who understands audience needs, from contractors to agronomists, and is eager to serve them with relevant, high-quality digital experiences.
Excellent collaboration skills, working across teams to test content formats, streamline workflows, and ensure high editorial standards.
To help you stand out, you can:
Upload a video introduction about yourself.
Diversity & Inclusion: We value diverse perspectives; Our Communities: We're home to specialist communities, including MA Agriculture, MA Business, MA Education & Music, MA Exhibitions, MA Financial Media, MA Healthcare, and MA Travel Retail
Our Focus: Content is at the heart of everything we do, across print, digital, and events.
We use technology to identify applications generated by AI, ensuring a fair and human-led recruitment process.